Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is International Business

Chapter 8
Handbook of Research on Strategic Fit and Design in Business Ecosystems
International business refers to the trade of goods, services, technology, capital and/or knowledge across national borders and at a global or transnational level.
Published in Chapter:
Designing Digital Marketing Strategies for International Business: A Comparative Analysis
Burçak Cebeci Perker (Bahcesehir Üniversity, Turkey)
Copyright: © 2020 |Pages: 27
DOI: 10.4018/978-1-7998-1125-1.ch008
Abstract
As its popularity increased, internet was converted to a main marketing tool for many types of businesses. However, it preserves more promising features due to offered globality and rapidness when it comes to communicate people effectively. As invested financial budgets and intellectual power are increased for global brands, which internet marketing strategies a business would succeed in international market has become a crucial inquiry. This study subjected 10 different international brands by conducting qualitative and quantitative research methods to compare efficiency of internet marketing strategies in order to correspond this question.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 10
Through Harmonization of National Technical Regulations to More Sustainability in Engineering Business: How to Stay Compliant, Efficient, and Sustainable in International Engineering Business
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 23
Foreign Direct Investment in the Cement Industry of Turkey: Overall Contribution by Multinational Businesses and Potential Impacts on the Economy
Involves all investment and commercial transactions whether private or state, between or among two or more states and regions. It includes importation, exportation, licensing & franchising, M&As, IJV and greenfield investments.
Published in Chapter: Foreign Direct Investment in the Cement Industry of Turkey: Overall Contribution by Multinational Businesses and Potential Impacts on the Economy; From: Handbook of Research on Strategic Developments and Regulatory Practice in Global Finance
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 7
De-Internationalization of SMEs: A Case Study
All the activities such as the trade of goods, services, technology, capital, skills, and knowledge between two countries.
Published in Chapter: De-Internationalization of SMEs: A Case Study; From: Handbook of Research on Corporate Restructuring and Globalization
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 22
Cultural Effects of Global Businesses and Multinational Businesses: Localization Versus Globalization – Middle-Point Cultural Hybridization
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 15
The Evolution of Corporate Divestment: Towards a New Research Paradigm?
All activities that include the trade of goods, services, technology, capital, skills and knowledge between two countries at a global level.
Published in Chapter: The Evolution of Corporate Divestment: Towards a New Research Paradigm?; From: Handbook of Research on Contemporary Approaches in Management and Organizational Strategy
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 2
Emerging Management Concepts in an Era of Global Transitions: Co-Management of Natural Resources and the Swedish Management Style
Or IB refers to the study of companies that engage in cross-border economic activities such as trade, services, technology, and/or financial investments.
Published in Chapter: Emerging Management Concepts in an Era of Global Transitions: Co-Management of Natural Resources and the Swedish Management Style; From: Advanced Perspectives on Global Industry Transitions and Business Opportunities
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 5
Financing of International Business Through Private Equity: European Industry Case Study
Cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and people for the purposes of international production of physical goods and services, such as finance, banking, insurance and construction.
Published in Chapter: Financing of International Business Through Private Equity: European Industry Case Study; From: Global Trends of Modernization in Budgeting and Finance
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 20
Contemporary Change Management and Leadership in Local and International Businesses
Business and its operations conducted over the borders of a country in a host market by means of importing, exporting, licensing, franchising, mergers, acquisitions, greenfield investments, and international joint ventures.
Published in Chapter: Contemporary Change Management and Leadership in Local and International Businesses; From: Handbook of Research on Contemporary Approaches in Management and Organizational Strategy
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 17
The Central American Clothing Assembly Industry and the Asian Competition
All commercial transactions (private and governmental, sales, investments, logistics, and transportation) that take place between two or more regions, countries and nations beyond their political boundaries.
Published in Chapter: The Central American Clothing Assembly Industry and the Asian Competition; From: Handbook of Research on Economic Growth and Technological Change in Latin America
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR