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What is Individualism/Collectivism

Chapter 111
Encyclopedia of Distance Learning, Second Edition
An individualist society is one where each person is expected to be self-sufficient and look after themselves and their immediate family. A collectivist society is one where every person is a member of a group, and loyalty is to that group. Typically, in an individualist society, any money earned will be kept by the individual that earns it, whereas in a collectivist society earnings will be shared amongst the group
Published in Chapter:
The Effect of Cultural Differences and Educational Technology on Distance Education in the South Pacific
Jonathan Frank (Suffolk University, USA) and Janet Toland (Victoria University of Wellington, New Zealand)
Copyright: © 2009 |Pages: 8
DOI: 10.4018/978-1-60566-198-8.ch111
Abstract
Innovations in information and communication technologies (ICTs) and the development of global-knowledge- based economies are presenting higher-education institutions throughout the developing world with both opportunities and challenges. New opportunities for remotely located institutions are opening up, but the challenge is to ensure that these innovations can be utilized in a culturally appropriate manner at the local level. Despite a relatively low population base, the scattered geography of the South Pacific region has resulted in wide cultural variations between the different island groups. This makes the South Pacific an ideal region in which to explore the impact of cultural differences on online learning. This research investigates the opportunities offered by online learning; the focus is on the use of e-mail as a mechanism for encouraging Web-based interaction among students in two distance-education institutions with a culturally and geographically diverse student body.
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Chapter 10
A Perspective of Cross-Cultural Psychological Studies for Global Business
Individualism is defined as a social pattern that consists of loosely linked individuals who give priority to their personal goals over the goals of others. On the other hands, collectivism is defined as a social pattern that consists of closely linked individuals who give priority to the goals of these collectives over their own personal goals.
Published in Chapter: A Perspective of Cross-Cultural Psychological Studies for Global Business; From: Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy
Full Text Chapter Download: US $37.50 Add to Cart
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