What is Immediate Response

The COVID-19 pandemic presented a challenging situation to the business organizations all over the world. This challenge was even more tough for the social enterprises as they function in resource constraints which increased due to the restrictions on physical movement. The case study discusses how a social entrepreneur repurposed her operations through adaptive resilience. The framework of adaptive resilience has been studied in the context of the social enterprise, Vyomini, a rural women entrepreneurs' network that used to manufacture sanitary napkins at affordable rates before the pandemic. During the pandemic, Vyomini showcased their adaptive resilience and started manufacturing essential items like masks, sanitizers, etc. The case study explores the various components of adaptive resilience with the various stages of adversity (i.e., immediate response, recovery, and renewal). It shows that the components of adaptive resilience (i.e., communication, collaboration, leadership, and learning) are necessary for creating as well as sustaining adaptive resilience.