What is Guoshu/Kungfu

Chinese martial arts (Kungfu) is a popular cultural heritage, but its teaching and learning is very traditional. Social media have been increasingly used in education. The use of social media fosters a virtual learning environment for better interaction and helps effective and efficient learning. This research investigates how social media aids Kungfu learning and preservation and the factors affecting learners' behavioral intention. Semi-structured interviews with learners were conducted to obtain qualitative data. Many learners are currently using YouTube, Facebook, and WhatsApp to share videos, exchange learning materials, and communicate with teachers and classmates. Using social media helps preserve Kungfu in two ways—heritage protection and interest arousal—while face-to-face lessons are still highly valued. Recommendations are suggested to teachers, learners, martial arts associations, and the Hong Kong government accordingly.