Products that contain recycled materials, reduce energy and water consumption when produced, reduce packaging, generate less waste, and consequently they reduce the amount of toxic waste.
Published in Chapter:
Circular Economy Principles and Their Influence on Attitudes to Consume Green Products in the Fashion Industry: A Study About Perceptions of Portuguese Students
Luisa Cagica Carvalho (CICE, ESCE, Polytechnic Institute of Setúbal, Portugal & CEFAGE, Universidade de Évora, Portugal), Sandrina B. Moreira (CICE, Polytechnic Institute of Setúbal, Portugal & Business Research Unit, Instituto Universitário de Lisboa, Portugal), Rui Dias (Institute Polytechnic of Setúbal, Portugal & CEFAGE, University of Évora, Portugal), Susana Rodrigues (School of Technology and Management, Institute Polytechnic of Leiria, Portugal), and Berta Costa (School of Tourism and Maritime Technology, Institute Polytechnic of Leiria, Portugal)
Copyright: © 2020
|Pages: 28
DOI: 10.4018/978-1-5225-9885-5.ch012
Abstract
Designing circular economy (CE) implies the adoption of a set of circular principles that support a society for the future. Understanding how CE principles influence attitudes to consume green products is a key factor aligned with consumer trends. This chapter aims to study how CE principles influence attitudes to consume green products in a particular case of fashion industry. Very few empirical studies on the perceptions of the fashion “users” exist. This chapter aims to bring some inputs to this topic. The methodology uses a path analysis study based on a sample of 110 respondents collected in a higher education institution in Portugal. The estimated model allows to test the relation between a set of variables, and the study reveals that: CE principles have a direct effect on the attitudes on the green products consumption in fashion industry in the sample considered.