The capability of an organization to create sustainable success and survive in the future, despite increasing economic and social challenges. As the post-COVID-19 era is expected to be characterized by further crises, future-viability in this era includes an organization’s capability to adapt to resulting disruptions quickly.
Published in Chapter:
Success Factors of Future-Viable Organizations in the Post-COVID-19 Era
Peter Behrendt (Freiburg Institut, Germany), Alexander Holicki (Freiburg Institut, Germany), and Veronika Matzner (Freiburg Institut, Germany)
Copyright: © 2021
|Pages: 19
DOI: 10.4018/978-1-7998-6948-1.ch007
Abstract
The COVID-19 crisis has disrupted societies and will be succeeded by economic and social dynamics. Therefore, organizations need to adapt and seize new opportunities quickly. To learn from the early part of the COVID-19 crisis, 24 leader interviews were conducted and categorized based on the integrative model of leadership behavior. In consequence, eight success factors were derived that foster the future-viability of organizations in times of crisis: the three success factors, (1) providing iterative leadership within uncertainty, (2) promoting absolute customer-loyalty, and (3) providing sustainable public value, foster coordination with internal and external actors and provide meaning. Two factors, (4) promoting a culture of trust and (5) establishing collaborative ecosystems of organizations, promote cooperation and sustain trust. The final three success factors, (6) creating an agile culture, (7) driving digital processes, and (8) ensuring economic agility, enhance agility by activating internal and external resources.