What is Fetishism

In this study, the representation of gender in the media was examined. Examples of the media representations in the media has been presented as an introduction to the book. Gender development takes place in news, series, advertisements and the prevailing gender in cinema. After the theory part which includes academic studies and differences from sex. It was supported by examples from the media. In the study, women, men and homosexual representations in the Turkish media have been examined. At the end of the study, women have been depicted in the media in a disadvantaged and secondary position. Especially the news that the word “woman” in the news is reinforcing the disadvantageous position of women. In series and advertisements, women are either a carrier of an object or traditional role in the face of a man's perspective. In addition, men reinforce their dominant position in the society as well, while homosexuals are also disadvantaged like other women and continue their positions in the media.