What is Electronic Inclusion Intermediaries

This study examines the association between firm globalization; the embracing of ICT, more specifically the ICT tools; and the firm's performance. Globalization has a tremendous effect on people which leads them to a greater use of ICTs to enable users to navigate and communicate spontaneously to fulfill self-gratification. From the firm's perspective, globalization has differential effects on B2B and B2C e-commerce, though such global firms are more likely to do B2B but less likely to do B2C. The findings imply that ICTs espousal will augment international competitive advantages but not leveling the playing field for firms to compete with global firms in international markets.