What is Cultural Institutes

The spread of the internet has had important consequences in all economic sectors, including tourism. The chapter analyzes the role of the museum in the recovery, management, and enhancement of the local cultural heritage as a tool capable of promoting the development of sustainable tourism in a region with evident infrastructural problems located in the south of Italy. In particular, the following work focuses on the management dynamics of two museums—the Amarelli Company Museum and the MUSABA Museum Park—and their relationship with new technologies. The aim is to demonstrate how an adequate museum management activity through an innovative and integrated organization of tangible and intangible resources, an efficient use of resources and effective communication, can significantly contribute to its growth by attracting the attention of sustainable tourism.