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What is Coub

Chapter 5
Universal Codes of Media in International Political Communications: Emerging Research and Opportunities
Video sharing website, allowing users to create and share 10-second long videos using existing videos from YouTube or Vimeo or their own files. Founded in 2012 by Anton and Igor Gladkoborodov with Mikhail Tabunov, based in New York City, New York, United States of America.
Published in Chapter:
World of Uncertainty: How New Media Affects Communication on a Global Level and Required Adjustment to Expertise
Copyright: © 2021 |Pages: 13
DOI: 10.4018/978-1-7998-3808-1.ch005
Abstract
The chapter dwells upon new media and its roots being in universal codes of media, including abiding by same basic rules as works of fiction known for having cult status, especially cult films. The use of deconstruction and reconstruction are seen and researched as two popular methods of new media which have a rich cultural tradition, explored here through the prism of universal code of media in international political communication. Additional related concern of chapter is decline of relevance of platform, which effectively derails existent hierarchy of media in recent times.
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