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What is Corporate Communication

Chapter 4
Handbook of Research on Technology Adoption, Social Policy, and Global Integration
Corporate communication deals with establishing and maintaining long-term relations with stakeholders perceived by an organization.
Published in Chapter:
The Role of Institutionalized Corporate Communication Function on Good Governance: An Empirical Analysis on Turkey
Süleyman Ahmet Menteş (Namık Kemal University, Turkey)
Copyright: © 2017 |Pages: 15
DOI: 10.4018/978-1-5225-2668-1.ch004
Abstract
Corporate communication practice contributes to the good governance of the corporations only if it is used as a strategic management tool. This requires an institutionalized and consistent communication management function in corporations. In this context the study empirically tests the influence of institutionalized corporate communication function on the good governance of firms listed at Borsa Istanbul 100 Index (BIST100). The study also explores the role of institutionalized corporate communication function on identifying the stakeholders of the firms. Findings reveal that there is statistical association not only between institutionalized corporate communication function and good governance but also between institutionalized corporate communication function and stakeholder identification process at BIST100 listed firms. This research is important in the sense that it is the first research that empirically exhibits the association between institutionalized corporate communication function and good governance in Turkey.
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Chapter 3
Visuality in Corporate Communication
In the simplest terms, it can be defined as the integrated management of all communication processes in line with the strategic business objectives of the institutions.
Published in Chapter: Visuality in Corporate Communication; From: New Media and Visual Communication in Social Networks
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Chapter 1
What Are the Possible Methods and Techniques in Forensic Accounting Necessary to Comply With Corporate Governance in Portugal?
A set of professional activities channeling to manage and compose the entire external and internal communication specifically between middle to top-level management.
Published in Chapter: What Are the Possible Methods and Techniques in Forensic Accounting Necessary to Comply With Corporate Governance in Portugal?; From: Handbook of Research on the Significance of Forensic Accounting Techniques in Corporate Governance
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Chapter 4
The Benefits of Social Networking Sites in Building Reputation for Enterprises
Set of communication actions directed towards increasing the organization's value, taking into account all of its stakeholders.
Published in Chapter: The Benefits of Social Networking Sites in Building Reputation for Enterprises; From: Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution
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Chapter 3
Emerging Trends in Stakeholder Engagement and Corporate Social Responsibility Communication
Corporate communication is the set of strategies and actions useful for managing all internal and external communication, with the main aim of creating favourable touchpoints with stakeholders on which the organisation relies. Furthermore, Cornelissen (2017) added that corporate communications is a management task that gives a frame and vocabulary for the efficient coordination of communications with the scope of setting and sustaining positive reputations with publics upon which the organisation is reliant.
Published in Chapter: Emerging Trends in Stakeholder Engagement and Corporate Social Responsibility Communication; From: Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities
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Chapter 10
Digitalization in the Public Management: Turkish Public Institutions Example
It is the name given to the communication process that takes place for the purpose of information flow, motivation, coordination, organization, training and control between the departments and elements required to achieve the goals and objectives of an institution, a business or an organization and to carry out its activities.
Published in Chapter: Digitalization in the Public Management: Turkish Public Institutions Example; From: Advancements in Socialized and Digital Media Communications
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Chapter 13
Corporate Communication, Indigenous Languages, and Community Relations: A Discourse on Practices by Nigerian Universities
This refers to the deliberate and strategic creation and management of relationships between an organisation and its various publics through the use of a variety of integrated communication methods to achieve mutual understanding and realize organisational goals whilst serving that organisation’s publics’ interests. In this study, corporate communication refers to those activities that are carried out by information units of universities.
Published in Chapter: Corporate Communication, Indigenous Languages, and Community Relations: A Discourse on Practices by Nigerian Universities; From: Emerging Trends in Indigenous Language Media, Communication, Gender, and Health
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Chapter 9
Shifting Our Lenses to Behavioral Finance Paradigm: CEO Inopportune Optimism and Financial, Non-Financial Communications
This concept refers to a tool for creating a favorable basis for all stakeholder groups regarding corporation and this tool presents effectively harmonized forms which are fair, credible, trustworthy and wrapped with international standards and regulations. It consists of both internal and also external communication.
Published in Chapter: Shifting Our Lenses to Behavioral Finance Paradigm: CEO Inopportune Optimism and Financial, Non-Financial Communications; From: Corporate Leadership and Its Role in Shaping Organizational Culture and Performance
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Chapter 8
Multilingualism in International Business
The dissemination or exchange of information or news in a company by different departments such as finance, marketing, etc.
Published in Chapter: Multilingualism in International Business; From: Applied Psycholinguistics and Multilingual Cognition in Human Creativity
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Chapter 2
XBRL and Smart Technologies
The way in which a company gives the public and its employees information about its aims and what it is doing.
Published in Chapter: XBRL and Smart Technologies; From: IT and the Development of Digital Skills and Competences in Education
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