Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Content Analysis

Chapter 21
Handbook of Research on Mobile Devices and Applications in Higher Education Settings
A systematic, replicable technique for compressing many words of text into fewer content categories based on explicit rules of coding.
Published in Chapter:
Instructor Perceptions and Intentions to Use a Tablet PC for Mobile Learning in a Ghanaian University: An Exploratory Case Study
Stephen Asunka (Ghana Technology University College, Ghana)
Copyright: © 2016 |Pages: 23
DOI: 10.4018/978-1-5225-0256-2.ch021
Abstract
This study used aspects of the Technology Acceptance Model (TAM) to predict instructor acceptance and adoption of a tablet computer for mobile learning in a Ghanaian University. Following the distribution of a customized tablet PC (known as Campus Companion) to all instructors of the institution, and an expectation that they will use these devices to support and facilitate mobile learning, data on instructor perceptions, attitudes, and behavioral intention to use the technology were gathered and analyzed. Thirty-eight (38) instructors participated in the study. Findings show that instructors' intentions to use the tablet PC for mobile learning are very low, and are significantly influenced by their perceived usefulness, perceived ease of use and attitude towards the device. Implications of these findings for practice and further research are discussed within the context of the adoption of m-learning within the Ghanaian higher education context in particular and the developing world in general.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 7
Media and Child Rights in Africa: Narrative Analysis of Child Rights in Kenyan Media
Methodology used to assess the content of the media texts as per qualitative content analysis methods. Coding of units of analysis were done before the assessment and discussion.
Published in Chapter: Media and Child Rights in Africa: Narrative Analysis of Child Rights in Kenyan Media; From: Media and Its Role in Protecting the Rights of Children in Africa
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 6
Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media
research methodology that comprises techniques for reducing texts to a unit-by-variable matrix and analyzing that matrix quantitatively to test hypotheses (Kohlbacher, 2006).
Published in Chapter: Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media; From: Advanced Digital Marketing Strategies in a Data-Driven Era
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 21
Corporate Online Reporting and Their Determinants in Indian Services Sector
Content analysis is a technique for systematically describing written, spoken or visual communication. It provides a quantitative (numerical) description.
Published in Chapter: Corporate Online Reporting and Their Determinants in Indian Services Sector; From: Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 4
Social Media Marketing of Brands in the COVID-19 Pandemic: Exploring the Crisis-Related Content
A broad and flexible research method that allows the analysis of text, images, or videos to examine patterns and reports them as quantitative analysis of qualitative data or as qualitative analysis.
Published in Chapter: Social Media Marketing of Brands in the COVID-19 Pandemic: Exploring the Crisis-Related Content; From: Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 18
E-Lections in New Zealand Local Governments
Analysis of a Web site or other medium using frequency ratings of key words and features. This may be done manually or electronically.
Published in Chapter: E-Lections in New Zealand Local Governments; From: Handbook of Research on Public Information Technology
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 4
Self-Directed Learning in the Analytical Chemistry Laboratory: Examining Inquiry Skills
The act of examining and evaluating recurring themes in any product such as speech, literature, article. Analysis to reveal the meaning, purpose and impact of a content.
Published in Chapter: Self-Directed Learning in the Analytical Chemistry Laboratory: Examining Inquiry Skills; From: Advancing Self-Directed Learning in Higher Education
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 4
How Brands Communicate Sustainability Messages in Emerging Markets: A Content Analysis Based on Corporate Websites and Social Media
A research method that systemically and objectively identifies specified characteristics within text to make valid inferences.
Published in Chapter: How Brands Communicate Sustainability Messages in Emerging Markets: A Content Analysis Based on Corporate Websites and Social Media; From: Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 14
Content Analysis of Online Visual Merchandising for Indian Online Travel Agents: A Case of Makemytrip and Yatra
Content analysis is a research technique which is used for making replicable and valid inferences based upon interpreting and coding textual material.
Published in Chapter: Content Analysis of Online Visual Merchandising for Indian Online Travel Agents: A Case of Makemytrip and Yatra; From: Handbook of Research on International Travel Agency and Tour Operation Management
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 16
Computer-Mediated Communication Learning Environments: The Social Dimension
This is a research technique based on the analysis of transcripts of interactions. Specific indicators are counted, classified, and interpreted as descriptive data to create an understanding of the content. It is a crossover technique that combines qualitative and quantitative methods. It includes the following phases: unitization, coding, inter-rater reliability tests, analysis and interpretation.
Published in Chapter: Computer-Mediated Communication Learning Environments: The Social Dimension; From: Encyclopedia of Information Communication Technology
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 2
Methodological Approach
This is a method examining the themes (ideas that keep reoccurring) and frames (how an issue is discussed) inherent within a text.
Published in Chapter: Methodological Approach; From: Examining Gun Regulations, Warning Behaviors, and Policies to Prevent Mass Shootings
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 11
For Love or for Business: Taboos of Family Business Communication
A research method focused on the study of documents and other texts as communication artifacts. This method is often used to determine the presence of particular words, themes, or concepts as may fit the study.
Published in Chapter: For Love or for Business: Taboos of Family Business Communication; From: Handbook of Research on Communication Strategies for Taboo Topics
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 1
Financial Risk and Corporate Governance: A Bibliometric Analysis
Is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio, or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.
Published in Chapter: Financial Risk and Corporate Governance: A Bibliometric Analysis; From: Handbook of Research on New Challenges and Global Outlooks in Financial Risk Management
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 45
The Otherization of Turkey in the Orientalist Discourse: Turkey and Orientalism
The content analysis is an analysis technique rather than an observation method. Content analysis results are presented in the form of percentage tables, as in searching researches. Content analysis is as a technique for analyzing and analyzing communication in a quantitative context, in order to measure systematic, objective and variables contains three concepts that require detailed elaboration.
Published in Chapter: The Otherization of Turkey in the Orientalist Discourse: Turkey and Orientalism; From: Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 11
SNA as an Integrative Framework: A Holistic Approach to the Study of Organized Crime
A research approach, which consists of coding and interpreting text data by means of a systematic classification process.
Published in Chapter: SNA as an Integrative Framework: A Holistic Approach to the Study of Organized Crime; From: Handbook of Research on Trends and Issues in Crime Prevention, Rehabilitation, and Victim Support
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 2
Significance of Forensic Accounting Techniques in Corporate Governance: Bibliometric Analysis
Is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.
Published in Chapter: Significance of Forensic Accounting Techniques in Corporate Governance: Bibliometric Analysis; From: Handbook of Research on the Significance of Forensic Accounting Techniques in Corporate Governance
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 38
Business Successes of Malaysian Housing Developers
A set of procedures which are developed to understand and interpret textual material for better insights and knowledge.
Published in Chapter: Business Successes of Malaysian Housing Developers; From: Encyclopedia of Business Analytics and Optimization
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 9
Women's Roles in Family Businesses: Specifics, Contradictions, and Reflections
Qualitative research technique that interprets meaning from the content of text data.
Published in Chapter: Women's Roles in Family Businesses: Specifics, Contradictions, and Reflections; From: Handbook of Research on Women in Management and the Global Labor Market
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 16
An Approximation in the Study of Communication Research: Digital Evolution and the Study of This Subject in Spanish Academic Journals
Methodology of social discipline and bibliometrics that focuses on the study of communication content and its discourse.
Published in Chapter: An Approximation in the Study of Communication Research: Digital Evolution and the Study of This Subject in Spanish Academic Journals; From: Improving University Reputation Through Academic Digital Branding
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 21
YouTube as a Contemporary C2C Communication Channel for Companies: Analyzing Differences Between Sponsored and Non-Sponsored Videos
A content analysis is a way to collect information manually or using computer-assisted techniques for contextualized interpretations of content of communication processes (any kind of text, written, multimedia, etc.) with the goal of the production of valid and trustworthy inferences.
Published in Chapter: YouTube as a Contemporary C2C Communication Channel for Companies: Analyzing Differences Between Sponsored and Non-Sponsored Videos; From: Handbook of Research on Contemporary Approaches in Management and Organizational Strategy
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 25
Web Log Analysis: Diversity of Research Methodologies
Methodical and replicable methodology to determine, quantify and analyze presence of research objects within large data sets.
Published in Chapter: Web Log Analysis: Diversity of Research Methodologies; From: Handbook of Research on Web Log Analysis
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 2
Entrepreneurship Education in Postgraduate Tourism Programs: A Content Analysis of Syllabi From Indian Universities
Content analysis is a research tool used to determine whether certain words, themes, or concepts are present within certain qualitative data. Content analysis allows researchers to quantify and analyze the presence, meaning, and relationships of specific words, topics, or concepts.
Published in Chapter: Entrepreneurship Education in Postgraduate Tourism Programs: A Content Analysis of Syllabi From Indian Universities; From: Entrepreneurship Education in Tourism and Hospitality Management
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 13
Utilizing Artificial Intelligence for Text Classification in Communication Sciences: Reliability of ChatGPT Models in Turkish Texts
Content analysis is a research method used to analyze the content of text, audio, video, or any other form of communication. It involves systematically categorizing and interpreting the content to identify patterns, themes, or trends. Researchers use content analysis to gain insights into the characteristics, meanings, and implications of the communication. It can be applied to various types of content, such as articles, speeches, advertisements, social media posts, and more.
Published in Chapter: Utilizing Artificial Intelligence for Text Classification in Communication Sciences: Reliability of ChatGPT Models in Turkish Texts; From: Design and Development of Emerging Chatbot Technology
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 1
Systematic Analysis of Studies on Emergency Remote K-12 Teaching (ERKT)
A qualitative research tool used to analyze the collected data and to draw realistic conclusions from it.
Published in Chapter: Systematic Analysis of Studies on Emergency Remote K-12 Teaching (ERKT); From: Cases on Practical Applications for Remote, Hybrid, and Hyflex Teaching
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 8
Advertising Ethics in the Context of the Print Media Industry
Content analysis is a research method used to analyze manifest or covert content in different media.
Published in Chapter: Advertising Ethics in the Context of the Print Media Industry; From: Multidisciplinary Approaches to Ethics in the Digital Era
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 18
An Evaluation of Preposition Representation in the Omani Basic Education ELT Textbooks: Focus on Grades 1-4
A general term used to describe techniques that are used to systematically evaluate texts, including by converting qualitative into quantitative data.
Published in Chapter: An Evaluation of Preposition Representation in the Omani Basic Education ELT Textbooks: Focus on Grades 1-4; From: Handbook of Research on Curriculum Reform Initiatives in English Education
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 11
Spin Doctor in the Post-Truth Era: “Our Brand Is Crisis” Movie Example
It is one of the essential social science research methods. Generally, themes are determined and used to identify and analyze the parts among these themes whose content is considered essential.
Published in Chapter: Spin Doctor in the Post-Truth Era: “Our Brand Is Crisis” Movie Example; From: Narrative Theory and Therapy in the Post-Truth Era
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 8
A Case Study on the Role of Distance Education in Disaster and Crisis Management
Analysis of the manifest and latent content of a body of communicated material (such as a book or film) through a classification, tabulation, and evaluation of its key symbols and themes in order to ascertain its meaning and probable effect.
Published in Chapter: A Case Study on the Role of Distance Education in Disaster and Crisis Management; From: Rebuilding Higher Education Systems Impacted by Crises: Navigating Traumatic Events, Disasters, and More
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 19
U.S. Counties' Efforts and Results: An Empirical Research on Local Adoption and Diffusion of E-Government
A research technique for the objective, systematic, and quantitative description of the manifest content of communicator which has been intensively applied in the research of consumer behavior, public communication and media analysis.
Published in Chapter: U.S. Counties' Efforts and Results: An Empirical Research on Local Adoption and Diffusion of E-Government; From: Handbook of Research on Strategies for Local E-Government Adoption and Implementation: Comparative Studies
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 13
Exploring Semiotic Approaches to Analysing Multidimensional Concept Maps Using Methods that Value Collaboration
Content analysis is a general term for a number of approaches to analysing written or spoken language. In this paper it refers to the analysis of vocabulary.
Published in Chapter: Exploring Semiotic Approaches to Analysing Multidimensional Concept Maps Using Methods that Value Collaboration; From: Handbook of Research on Collaborative Learning Using Concept Mapping
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 13
Information Architecture and the Comic Arts: Knowledge Structure and Access
Analysis of recorded communication content to determine its meaning, purpose, or effect.
Published in Chapter: Information Architecture and the Comic Arts: Knowledge Structure and Access; From: Handbook of Research on Scholarly Publishing and Research Methods
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 15
Tourist Taxes and Sustainability: A Systematic Literature Review and Future Research
Qualitative research method that can be used to analyze data from various discourses and communication types, regardless of their format. Through this approach, researchers aim to identify the underlying characteristics, structures, or patterns present within the fragments of messages being analyzed.
Published in Chapter: Tourist Taxes and Sustainability: A Systematic Literature Review and Future Research; From: Taking on Climate Change Through Green Taxation
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 2
Challenging Deficit Thinking in Our Schools: It Starts During Educator Preparation
A social science research methodology used to code information that seeks to demonstrate existence of a word or phrase or frequency of selected words or phrases.
Published in Chapter: Challenging Deficit Thinking in Our Schools: It Starts During Educator Preparation; From: Handbook of Research on Challenging Deficit Thinking for Exceptional Education Improvement
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 14
The Status of Digital Culture in Public Relations Research in Turkey: An Analysis of Published Articles in 1999-2017
Content analysis is one of the quantitative research techniques that quantifies qualitative content in social sciences.
Published in Chapter: The Status of Digital Culture in Public Relations Research in Turkey: An Analysis of Published Articles in 1999-2017; From: Handbook of Research on Examining Cultural Policies Through Digital Communication
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 473
Measuring Low Carbon Supply Chain
A robust and structured analysis of the literature.
Published in Chapter: Measuring Low Carbon Supply Chain; From: Encyclopedia of Information Science and Technology, Fourth Edition
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 16
Understanding Tourist Perceptions and Expectations During Pandemic Through Social Media Big Data
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 1
Case Study: Defining and Differentiating Among Types of Case Studies
Studying recorded human communications including books, newspapers, documents, laws, paintings, and internet postings.
Published in Chapter: Case Study: Defining and Differentiating Among Types of Case Studies; From: Case Study Methodology in Higher Education
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 18
The Effects of New Characters on the Narrative Structure in Film Sequels: The Case of the Blade Runner Movies
A method used by social scientists to analyze the content of qualitative and quantitative data. It can be used to analyze any type of data, such as photographs, video and audio recordings, or textual data. Content analysis is often used to understand the attitudes, beliefs, or behaviors of a large population, as it can uncover patterns or trends in the data that would not be evident to the researcher if they only interacted with a small sample of the population. Content analysis can also be used to compare different populations to understand how they differ in their attitudes and beliefs.
Published in Chapter: The Effects of New Characters on the Narrative Structure in Film Sequels: The Case of the Blade Runner Movies; From: Examinations and Analysis of Sequels and Serials in the Film Industry
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 83
Measuring Low Carbon Supply Chain
A robust and structured analysis of the literature.
Published in Chapter: Measuring Low Carbon Supply Chain; From: Advanced Methodologies and Technologies in Business Operations and Management
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 30
ECHO: A Layered Model for the Design of a Context-Aware Learning Experience
Applying a series of techniques for the identification of core concepts in a subject domain as basis for of domain modeling. This could be done using KOS methods as well as facet analysis and genre-based classification.
Published in Chapter: ECHO: A Layered Model for the Design of a Context-Aware Learning Experience; From: Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 10
Micro-Teaching With Innovative Digital Practices During the COVID-19 Pandemic
The act of examining and evaluating recurring themes in any product such as speech, literature, article. Analysis to reveal the meaning, purpose, and impact of content.
Published in Chapter: Micro-Teaching With Innovative Digital Practices During the COVID-19 Pandemic; From: Innovative Digital Practices and Globalization in Higher Education
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 4
Determining the Trends of Motivation Research in Distance Education
It is a data analysis technique that provides the opportunity to create themes and codes in a certain data group.
Published in Chapter: Determining the Trends of Motivation Research in Distance Education; From: Motivation, Volition, and Engagement in Online Distance Learning
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 5
Seeking Diversity in Children's Literature Utilized in Elementary Classrooms
A method of qualitative research leading to the development of grounded theory about a topic. The process typically involves studying and evaluating data for potential themes.
Published in Chapter: Seeking Diversity in Children's Literature Utilized in Elementary Classrooms; From: Handbook of Research on Teaching Diverse Youth Literature to Pre-Service Professionals
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 10
Using Social Media to Organize a Marginalized Community: A Case Study Examining LGBT Military Leaders Advocating for Inclusive Service
A qualitative research methodology focused on the interpretation of documents through a systematic process of coding the data in order to identify patterns and themes.
Published in Chapter: Using Social Media to Organize a Marginalized Community: A Case Study Examining LGBT Military Leaders Advocating for Inclusive Service; From: Applied Social Science Approaches to Mixed Methods Research
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 17
Technical and Hedonistic Variables of Online Visual Merchandising: Do They Influence Apparel Website Popularity and Attractiveness?
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 124
Methods and Issues for Research in Virtual Communities
Objective, systematic, and quantitative analysis of communication content; the unit of measure can be single words, sentences, or themes. In order to raise the reliability, two or more coders should apply.
Published in Chapter: Methods and Issues for Research in Virtual Communities; From: Encyclopedia of Multimedia Technology and Networking, Second Edition
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 21
What Makes Them Stay and Go?: Best Practices for Engaging Gen Y Female Professionals in the Critical Arabian Gulf Petroleum Industry
An analytical technique for making inferences by systematically and objectively examining artifacts of social communication particularly from written documents or transcripts of verbal communication.
Published in Chapter: What Makes Them Stay and Go?: Best Practices for Engaging Gen Y Female Professionals in the Critical Arabian Gulf Petroleum Industry; From: Handbook of Research on Recent Developments in Materials Science and Corrosion Engineering Education
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 3
Networking Learners Using Online Asynchronous Discussions
An objective research technique used for the quantitative description of the manifest content in text-based communication.
Published in Chapter: Networking Learners Using Online Asynchronous Discussions; From: Handbook of Research on Humanizing the Distance Learning Experience
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 27
The Use of Humor in Award-Winning TV Commercials in Turkey
An analysis method used for having quantitative results about the variables of the research subject. It is a popular method in communication studies to analyze the message rather than comminicator or audience.
Published in Chapter: The Use of Humor in Award-Winning TV Commercials in Turkey; From: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 7
Social Enterprise Consumers: The Case of South African Organic Produce Consumers
A qualitative data analysis method used to extract the main themes from text.
Published in Chapter: Social Enterprise Consumers: The Case of South African Organic Produce Consumers; From: Strategic Marketing for Social Enterprises in Developing Nations
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 5
Qualitative Data Analysis
This is a systematic method of quantifying qualitative data by creating categories and then counting the number of instances of such categories.
Published in Chapter: Qualitative Data Analysis; From: Applied Linguistics and Language Education Research Methods: Fundamentals and Innovations
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 6
Impact of Digital Transformations on Corporate Social Responsibility (CSR) Practices in Turkey: A Study of the Current Environment
It is a research method that studies documents, texts, pictures, etc. is a predetermined and systematic way to examine the patterns.
Published in Chapter: Impact of Digital Transformations on Corporate Social Responsibility (CSR) Practices in Turkey: A Study of the Current Environment; From: Digital Transformation and Innovative Services for Business and Learning
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 20
Childhood Representation on Television Advertising
Analysis to determine the meaning, purpose, or effect of any type of communication, as literature, newspapers, or broadcasts, by studying and evaluating the details, innuendoes, and implications of the content, recurrent themes, etc.
Published in Chapter: Childhood Representation on Television Advertising; From: Handbook of Research on Children's Consumption of Digital Media
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 6
Mainstreaming Children in Development: A Thematic Frame Analysis of Print Media Discourse in East Africa
A research method that aids in discovering certain attributes of a story text like themes.
Published in Chapter: Mainstreaming Children in Development: A Thematic Frame Analysis of Print Media Discourse in East Africa; From: Media and Its Role in Protecting the Rights of Children in Africa
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 12
Using Web Tools in Lecture: Example of Micro Teaching Lesson
The act of examining and evaluating recurring themes in any product such as speech, literature, article. Analysis to reveal the meaning, purpose and impact of a content.
Published in Chapter: Using Web Tools in Lecture: Example of Micro Teaching Lesson; From: Fostering Pedagogy Through Micro and Adaptive Learning in Higher Education: Trends, Tools, and Applications
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 3
Gender Diversity and Financial Risk: A Bibliometric Analysis
Is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio, or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.
Published in Chapter: Gender Diversity and Financial Risk: A Bibliometric Analysis; From: Handbook of Research on New Challenges and Global Outlooks in Financial Risk Management
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 71
Evaluating Processes and Performance in Virtual Teams
A research method used to determine the presence of certain words or concepts within texts or sets of texts. The presence, meanings and relationships of such words and concepts can be analysed to make inferences about the messages within the texts.
Published in Chapter: Evaluating Processes and Performance in Virtual Teams; From: Encyclopedia of Networked and Virtual Organizations
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 23
The Representation of Public Relations Profession and Public Relations Practitioners in the Context of Entertainment Culture in Turkish TV Series
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 13
Critical Political Economy and Content Analysis: A Fraught but Crucial Relationship
Systematic and replicable assessment of media content. It includes quantification.
Published in Chapter: Critical Political Economy and Content Analysis: A Fraught but Crucial Relationship; From: Handbook of Research on the Political Economy of Communications and Media
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 7
Rural Provenance Food as Cultural Heritage: A Way of Promoting Territorial Development?
An analytical tool focusing on the content and internal features of a given document (text, images, audio, video). Content analysis is based on a clear and unambiguous definition of variables and values (categories and attributes) to be assessed and often supposes the description, the qualification and the quantification of certain attributes present in the documents.
Published in Chapter: Rural Provenance Food as Cultural Heritage: A Way of Promoting Territorial Development?; From: Handbook of Research on Cultural Heritage and Its Impact on Territory Innovation and Development
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 1
Analysing the State of Sector-Specific CSR Reporting: Evidence From Pakistan
A research technique that examines and review themes, patterns, words, images within documents, for example, newspapers and published company annual reports.
Published in Chapter: Analysing the State of Sector-Specific CSR Reporting: Evidence From Pakistan; From: Global Challenges and Strategic Disruptors in Asian Businesses and Economies
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 16
Carnivalesque Theory and Social Networks: A Qualitative Research on Twitter Accounts in Turkey
Content analysis is a technique that provides an objective and systematic description and analysis of text content such as news, advertising texts, interview, television programs.
Published in Chapter: Carnivalesque Theory and Social Networks: A Qualitative Research on Twitter Accounts in Turkey; From: New Media and Visual Communication in Social Networks
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 53
Gender and Racial Stereotypes in Popular Video Games
“A technique used to extract desired information from a body of material (usually verbal) by systematically and objectively identifying specified characteristics of the material” (Smith, 2000, p. 314).
Published in Chapter: Gender and Racial Stereotypes in Popular Video Games; From: Handbook of Research on Effective Electronic Gaming in Education
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 14
Toward Theory and Technique for Online Focus Groups
Qualitative data analysis strategy that is used to describe main themes and content of a textual transcript.
Published in Chapter: Toward Theory and Technique for Online Focus Groups; From: Handbook of Research on Digital Information Technologies: Innovations, Methods, and Ethical Issues
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 10
Risk Communication and Social Media: COVID-19 Pandemic Planning and Response in Turkey
Classifying and summarizing verbal or written data in terms of a specific problem or purpose, measuring certain variables or concepts, and categorizing them by scanning for a specific meaning.
Published in Chapter: Risk Communication and Social Media: COVID-19 Pandemic Planning and Response in Turkey; From: Handbook of Research on Representing Health and Medicine in Modern Media
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 39
An Analysis of a Decade of Research Published in the
A research method or measurement technique that involves the systematic study of the content of communication messages.
Published in Chapter: An Analysis of a Decade of Research Published in the "Journal of Computer Mediated Communication"; From: Handbook of Research on Computer Mediated Communication
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 53
Microteaching in Teacher Education through the Students’ Perspective
A pedagogical research method, suitable for processing data deriving from oral or written texts. It gives the researcher the opportunity to conduct both a quantitative and a qualitative analysis of the produced texts.
Published in Chapter: Microteaching in Teacher Education through the Students’ Perspective; From: Handbook of Research on Didactic Strategies and Technologies for Education: Incorporating Advancements
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 17
Sustainability Reporting on Labor Practices: An Examination in Turkey
A research method that focuses on systematical analysis of the text data to understand the content of qualitative data and prefers to assess sustainability reports by most of the researchers.
Published in Chapter: Sustainability Reporting on Labor Practices: An Examination in Turkey; From: Handbook of Research on Supply Chain Management for Sustainable Development
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 6
Future Opportunities for Personalized Online Global Learning
Content analysis refers to the study of documents and communication artefacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.
Published in Chapter: Future Opportunities for Personalized Online Global Learning; From: Handbook of Research on Future Opportunities for Technology Management Education
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 6
Blended Learning in Higher Education: A Developing Country Perspective
Refers to a research technique used to make replicable and valid inferences by interpreting and coding textual material.
Published in Chapter: Blended Learning in Higher Education: A Developing Country Perspective; From: Handbook of Research on Instructional Systems and Educational Technology
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 39
An Analysis of a Decade of Research Published in the
A research method or measurement technique that involves the systematic study of the content of communication messages.
Published in Chapter: An Analysis of a Decade of Research Published in the "Journal of Computer Mediated Communication"; From: Handbook of Research on Computer Mediated Communication
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 1
Research on Earnings Management: Bbibliometric Analysis
Is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.
Published in Chapter: Research on Earnings Management: Bbibliometric Analysis; From: Comparative Research on Earnings Management, Corporate Governance, and Economic Value
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 8
Institutional E-Government Development
The supply-side research approach entails quantitatively assessing each website through content analysis, which is the predominant assessment tool in descriptive reports and remains useful in examining trends and patterns.
Published in Chapter: Institutional E-Government Development; From: Handbook of Research on Strategies for Local E-Government Adoption and Implementation: Comparative Studies
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 37
Methodological Considerations for Quantitative Content Analysis of Online Interactions
A research technique for making valid and reliable inferences from the content of communication or interaction, usually in the form of texts. It requires interpretation of the meaning of the texts, taking into consideration the context of the interactions.
Published in Chapter: Methodological Considerations for Quantitative Content Analysis of Online Interactions; From: Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 28
Analysing Digital Media Contents Representing COVID-19 Pandemics With “21-K Method”
A research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e. text or news stories). To quantify and to analyze meanings and relationships between these items. Researchers can then make inferences about the messages within the texts, the writer(s), the audience, and even the culture and time of surrounding the text.
Published in Chapter: Analysing Digital Media Contents Representing COVID-19 Pandemics With “21-K Method”; From: Handbook of Research on Representing Health and Medicine in Modern Media
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 13
Images of Norway as a Tourist Destination From Russian Travel Bloggers' Perspective
A qualitative research technique that are useful to determine elements from a set of data for impressionistic, intuitive, interpretive analytical enquiries.
Published in Chapter: Images of Norway as a Tourist Destination From Russian Travel Bloggers' Perspective; From: Handbook of Research on International Collaboration, Economic Development, and Sustainability in the Arctic
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 5
Extending the Field: An Empirical Research
Content analysis has been defined as a systematic, reproducible method for aggregating many words of a speech or a written text into fewer content classes, based on clear rules of coding. A broad definition of content analysis says that it includes any useful procedures for making inferences by neutrally and analytically classifying specified features of texts and messages.
Published in Chapter: Extending the Field: An Empirical Research; From: Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 21
Social Media Analytics: Opportunities and Challenges for Cultural Tourism Destinations
The analysis of user-generated content in various forms originating from the vast digital footprint users leaves on social media platforms.
Published in Chapter: Social Media Analytics: Opportunities and Challenges for Cultural Tourism Destinations; From: Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 8
Efficacy of Ethics Education in Library and Information Science: A Case Study
The process of categorizing textual data into similar entities in order to identify particular patterns.
Published in Chapter: Efficacy of Ethics Education in Library and Information Science: A Case Study; From: Cases on Developing Effective Research Plans for Communications and Information Science
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 1
From Ethnography to Interface Design
A qualitative research technique for gathering and analyzing the content of text, where content can be words, meanings, pictures, symbols, ideas, themes, or any message that can be communicated, to reveal messages in the text that are difficult to see through casual observation.
Published in Chapter: From Ethnography to Interface Design; From: Handbook of Research on User Interface Design and Evaluation for Mobile Technology
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR