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What is Consistency of Service

Encyclopedia of Information Science and Technology, Third Edition
Assessing uniformity of the services offered by the retailers among both channels (e.g. policies, private label credit cards, loyalty programmes, gift cards).
Published in Chapter:
Omni-Channel Retail Information Systems
Torben Tambo (Aarhus University, Denmark)
DOI: 10.4018/978-1-4666-5888-2.ch083
Full Text Chapter Download: US $37.50 Add to Cart
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