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What is Behavioural Intention

Chapter 70
Encyclopedia of Information Science and Technology, Third Edition
A measure of an individual’s intention to behave in a specific manner.
Published in Chapter:
A Study of Mobile Payment (M-Payment) Services Adoption in Thailand
Chanchai Phonthanukitithaworn (Mahidol University International College, Thailand), Carmine Sellitto (Victoria University, Australia), and Michelle W. L. Fong (Victoria University, Australia)
Copyright: © 2015 |Pages: 11
DOI: 10.4018/978-1-4666-5888-2.ch070
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 4
Deciphering the Myth About Non-Compliance and Its Impact on Cyber Security and Safety
The subjective probability that an individual will perform a specified behaviour. This relates to the intent of the subject to perform the behaviour, especially towards others and things.
Published in Chapter: Deciphering the Myth About Non-Compliance and Its Impact on Cyber Security and Safety; From: Modern Theories and Practices for Cyber Ethics and Security Compliance
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 5
Consumers' Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption
An individual's perceived likelihood or propensity to engage in a particular behaviour. It is influenced by the individual's attitude towards the behaviour and subjective norms, including the perceived expectations of significant others. (Ajzen, 1991).
Published in Chapter: Consumers' Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption; From: Revolutionizing the Service Industry With OpenAI Models
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 14
The Impact of Augmented Reality Advertisement on Customer Engagement in the Era of Connnected Consumers
Is a tendency audience or customers in order to respond in a certain manner towards the offerings, value, product, or a brand.
Published in Chapter: The Impact of Augmented Reality Advertisement on Customer Engagement in the Era of Connnected Consumers; From: Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
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Chapter 8
Farm Food and Beverage: An Attractive Element of Gastronomy in Agritourism
Behavioural intention is the intention to perform behaviour. Here, in agritourist destinations, if the tourists are satisfied with the attractions, especially food and beverages provided, then it will lead to satisfaction, trust, value for money and good memories for the visitors. It will lead to creating revisit intention in the minds of visitors.
Published in Chapter: Farm Food and Beverage: An Attractive Element of Gastronomy in Agritourism; From: Gastronomic Sustainability Solutions for Community and Tourism Resilience
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 5
The Significance of Online Reviews for Hotel Entrepreneurial Success
Determination and willingness to act on a particular behavior.
Published in Chapter: The Significance of Online Reviews for Hotel Entrepreneurial Success; From: Entrepreneurial Development and Innovation in Family Businesses and SMEs
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