A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cookies, cakes, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers who wish to consume the baked goods on the premises. Confectionery items are also made in most bakeries throughout the world.
Published in Chapter:
Monginis: A Unique Innovation in the Franchise Model
Christo Fernandes (Independent Researcher, India),
Babu George (Fort Hays State University, USA), and Ajit Mishra (Independent Researcher, India)
Copyright: © 2020
|Pages: 13
DOI: 10.4018/978-1-7998-4330-6.ch010
Abstract
Monginis was started in 1970 at Chembur, Mumbai, India, with just one store. The franchise model that it pioneered in the industry embraced some real-time practices of human development that were carefully captured through the recruitment strategy, job engagement, training, positive work environment, along with strategic practice of embracing local taste in product that has summoned success. How will Monginis reach out to every Indian? While the franchise model has led to expansion and growth, the company does not wish to sit idly on past laurels, but how should it move ahead? This is an updated case study that touches upon two additional dimensions: 1) getting children to bake a cake program and 2) training intervention and buddy support to the franchisee team.