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What is Archetypal Psychology

Chapter 9
Handbook of Research on Narrative Interactions
Archetypal psychology analyzes the mythological characters in this respect and focuses on ancient Greek mythology.
Published in Chapter:
Ancient Greek Goddess Archetypes in the Modern World Politics: A Research on Hillary Clinton's Political Discourse Related to Goddess Archetypes
Birsen Çetin (Beykent University, Turkey)
Copyright: © 2021 |Pages: 22
DOI: 10.4018/978-1-7998-4903-2.ch009
Abstract
Ancient Greek mythology has a significant place in modern Western culture. Swiss psychoanalyst Carl Gustav Jung believed that myths and mythological archetypes were the expression of people's collective unconscious. He used the archetypes to understand human psychology, as every archetype has strong personality traits that bring light to modern people's lives, because archetypal traits have reached today via collective unconscious. Archetypes are also significant figures contributing to science of communication that aim to analyze discourse, such that all of them have a different manner of discourse that is connected with their unique traits. Starting from this point, one of the most famous woman politician's, Hillary Clinton's, discourses in the 2016 United States presidential debates are analyzed on the purpose of revealing her traits related to ancient Greek goddesses.
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