MLA
Holt, Svetlana, et al. "To Russia with Love: The Complexity of Penetrating New Markets." Handbook of Research on Effective Marketing in Contemporary Globalism, edited by Bryan Christiansen, et al., IGI Global, 2014, pp. 137-145. https://doi.org/10.4018/978-1-4666-6220-9.ch008
APA
Holt, S., Marques, J., & Camillo, A. A. (2014). To Russia with Love: The Complexity of Penetrating New Markets. In B. Christiansen, S. Yıldız, & E. Yıldız (Eds.), Handbook of Research on Effective Marketing in Contemporary Globalism (pp. 137-145). IGI Global. https://doi.org/10.4018/978-1-4666-6220-9.ch008
Chicago
Holt, Svetlana, Joan Marques, and Angelo A. Camillo. "To Russia with Love: The Complexity of Penetrating New Markets." In Handbook of Research on Effective Marketing in Contemporary Globalism, edited by Bryan Christiansen, Salih Yıldız, and Emel Yıldız, 137-145. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6220-9.ch008
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