Abstract
Social networking is a series of Web 2.0-based applications that connect, communicate, and exchange ideas, views, perspectives, knowledge, and relationships among internet users worldwide. In the age of social media, businesses' marketing tactics have shifted from bringing products out to encouraging customers to buy things into their stores to foster a more engaging and mutually beneficial relationship. It is a significant player in the online tourism sector since it is a common and influential information source for tourists looking for destination-specific information. This study was conducted qualitatively, and this illustrates and discusses the role of social media marketing and how it works in the tourism and hospitality industries, with an emphasis on Bangladesh in particular, using a range of literature, including academic articles, journals, and books. This study would educate academics, researchers, politicians in tourism industries, and government officials about the importance of social media marketing.
TopThe Objective Of The Study
This research aims to identify and address current social media marketing operations in Bangladesh and determine whether any changes are necessary. As a result, all future recommendations should be made.
Moreover, this study covers the following questions:
Key Terms in this Chapter
Business: Business is an economic activity that entails the exchange, purchase, sale, or production of goods and services for the purpose of profit and customer satisfaction.
Service Industry: A service industry is a type of economic segment that provides certain intangible activities that are designed to meet a specific requirement.
Bangladesh: Bangladesh is one of the world's most populous countries, with a population of over 164 million; it is the eighth most populous nation on the planet (July 2021 est.). It is 143,998 square kilometers (55,598 square miles) in size and shares a land border with India and Myanmar.
Marketing: Marketing is the activity, set of institutions, and processes involved in developing, communicating, delivering, and exchanging offerings that are valuable to customers, clients, partners, and society at large.
Promotion: Promotions encompass the entire set of activities that are used to communicate with the user about a product, brand, or service. The objective is to raise awareness, attract attention, and persuade people to purchase the product in preference to others.
Development: Development is defined as a process that results in growth, progress, positive change, or the addition of physical, economic, environmental, social, and demographic components to an existing system or environment.
Tourism and Hospitality: Tourism refers to attractions, activities, and events, whereas hospitality is concerned with providing people with excellent lodging, travel, and other amenities such as restaurants and sports facilities.
Social media: Social media refers to the means by which people interact with one another in virtual communities and networks, in which they create, share, and/or exchange information and ideas with one another.