The Market of Fertilizers in Mexico During the Pandemic Crisis: The Case of a Comprehensive Entrepreneurship Model for Organic Fertilizer Businesses

The Market of Fertilizers in Mexico During the Pandemic Crisis: The Case of a Comprehensive Entrepreneurship Model for Organic Fertilizer Businesses

José G. Vargas-Hernández
DOI: 10.4018/978-1-7998-7657-1.ch007
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Abstract

This chapter aims to analyze the market of fertilizers in México during the pandemic crisis. This analysis of the fertilizer market in Mexico points out that the consumption of fertilizers has undergone a change in the structure in favor of consumers with the highest concentration and diversification. The method used is the analytical-descriptive and the critical reflexive based on the quantitative data obtained from secondary sources. This situation has contributed to a drop in the consumption of fertilizers because the farmer's real income has fallen during the pandemic crisis. To take advantage of the opportunities arising from the crisis, it analyzes the functioning of an integral model of entrepreneurship in green innovation business (GIB) that is currently emerging and in the process of internationalization. This chapter analyzes a particular company that specializes in ecological biomineral organic fertilizer, where no chemical product is used to produce the composition; everything that is marketed is made up of a base of organic minerals and other organic compounds.
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Fertilizer Demand In Mexico

A recent analysis of the fertilizer market in Mexico has pointed out that the consumption of fertilizers has undergone a change in the structure in favor of consumers with the highest concentration and diversification (UACH). This situation has contributed to a drop in the consumption of fertilizers because the farmer's real income has fallen.

On the changes in the consumption pattern, it has been documented already the use of mixed and compound fertilizers, considered as the mixture of two or more straight fertilizer materials of the three primary nutrients--N, P2O5, and K2O (Hignett 1985; Rajani, 2019). From experience in the field, it can be stated that there has been a growth in the use of physical fertilizer mixtures where the distributor makes certain formulations, mixing fertilizers and thus the producer only buys one product. Regarding those of high concentration, it is well understood, if possible because there has been significant growth in protected agriculture and around strawberries and high-value vegetables where drip irrigation is used and through its fertilizers are applied and for this, highly soluble sources with minimal impurities are usually used, which are not normally traditional sources.

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