Abstract
The agricultural sector was one of the most important sectors in the economy during COVID-19. The potential of agriculture and the needs of consumers were the main factors in changing the way agriculture supplied the market. Circular products in agriculture were important due to the fact that consumer needs changed during COVID-19. This chapter shows which products have been more important to consumers and how the market has changed to improve the strategy in this sector. Therefore, the perspective of producers to supply the market is the main point of this chapter, as it shows that there is an adjustment in the type of products and services, and therefore, this research will help to understand the circular economy in the agricultural sector during COVID-19.
TopBackground
The aim of this study is to analyse how the circular economy in agriculture has changed the market strategy in terms of consumer needs. In this section, the circular economy and the agricultural sector are characterised. An overview of the European market and the prospects of the circular economy to increase sustainability based on circular business models is provided.
Key Terms in this Chapter
Agriculture Sector: Where it is produced agriculture products.
Strategy: Reaching management goals in short, medium, or long runs. Organizations position themselves in their market to achieve goals and objectives.
Consumers: Economic agent acting in the market with a purpose of consuming.
Circular Economy: A nonlinear economy where it is creating value added in goods. The importance of the circular economy is based on the concept of recycling, reduction and reuse material and creating new products assuming that consumers have new needs.
Market: A place where consumers and producers interact based on a price for a specific good.