The objective of this work is, on the one hand, to study the new competitive forms that correspond to the development of the different markets linked to electronic platforms and social networks on the internet and, on the other hand, to develop a proposal for social welfare for the positive and negative impacts produced by the development of these markets. In the first part, the main social and economic changes inherent to political and social evolution are addressed. The main logical trends of the market are presented about production and modalities of information appropriation, in particular the new forms of information asymmetries in the electronic market.
TopTheme And Search Problem
Studying the relationships between technologies, social networks, stored data, surveillance, and fundamental rights (especially about security and privacy), is something of great relevance to the Social Sciences. The exploitation of digital capitalism is a reality, based on the knowledge of the behavior of internet users and digital platforms, their decisions and their privacy (it is not the individual who chooses whether to share such data or not, which relate to facets of their way of being, which go beyond the conscious, penetrating even in the area of desires and attitudes personally unnoticed). Legally, such a study is relevant because it is focused on forms of social communication and economic generation that challenge the constitutionally established norms in democracy: respect for private life and contractual adhering.
Every social network, application and/or website that captures data exposes its intentions in electronic contracts of association so long and complex that it becomes impossible, in normal daily life, to have sufficient time and knowledge to understand such obligations. This threat to rights is aggravated, the fact that technological tools are less and less dispensable for the realization of life in society, economic / labor activities, entertainment, etc.
Questions for Debate
- 1.
What will be the impact of social networks on the digital society?
- 2.
What will be the purpose of the data collected by digital platforms?
- 3.
What will be the purpose of the data collected by digital surveillance?
Objectives And Approach Methodology
To achieve its objectives, the article was divided into three parts. The first is the description of technological forms based on personal and behavioral data generated in individuals' online communications. The second studies the relationship between the digital economy and the business world, users’ rights, and their privacy. Finally, the third party seeks to understand how states and private organizations use electronic data surveillance. As for the nature of the work, it is qualitative, since it does not claim to quantify anything, nor does it favor statistical study. The theoretical framework of this work was constructed through the research technique of the literature review. Its nature is exploratory and its method of hypothetical-deductive procedure.