MLA
Santos, José Duarte, and Steffen Mayer. "Social Networks and Cultural Differences: Adidas's Case on Twitter and Sina Weibo." Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture, edited by Information Resources Management Association, IGI Global, 2022, pp. 1201-1217. https://doi.org/10.4018/978-1-6684-6307-9.ch064
APA
Santos, J. D. & Mayer, S. (2022). Social Networks and Cultural Differences: Adidas's Case on Twitter and Sina Weibo. In I. Management Association (Ed.), Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture (pp. 1201-1217). IGI Global. https://doi.org/10.4018/978-1-6684-6307-9.ch064
Chicago
Santos, José Duarte, and Steffen Mayer. "Social Networks and Cultural Differences: Adidas's Case on Twitter and Sina Weibo." In Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture, edited by Information Resources Management Association, 1201-1217. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6307-9.ch064
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