Abstract
This chapter is important in terms of the visualization of the meaningful relationships of the digital media which emerge with the integration of technology into the communication processes and the special effects applications which are the other technology that consecrate it. In addition, visual culture is a phenomenon that is shaped by vision-based elements in the attitudes and behaviors that arise from a simple point of view through evaluation and reception process. In this process, there is a dialectical relationship between perceiver and perceived. The most important argument of this dialectical relationship is the images. In this context, this chapter is important in terms of revealing the fact that special effects applications, which are the constituent element of the image in the digital media, which presents the relationship between perceiver and perceived, are presented with simulaks and the individual determines the cultural attitudes and behaviors in these digital environments with these unrealistic images.
TopOn Visual Culture
Visual culture is an interdisciplinary concept. Therefore, it is possible to encounter different definitions by different disciplines. However, the concept at the center and the common point of these different definitions is the image element, which is the constituent elements of the image. According to Dunjum, which explains visual culture through this constituent element, “visual culture is the objects and images we encounter in our daily lives, such as TV, movies, books, magazines, advertisements, home, and clothing design, shopping mall and amusement park, show arts and other visual products and communication forms” (2002, p. 19). Again, Tavin, who takes the image to the center and explains the visual culture from a postmodern point of view, evaluates the visual culture as a result of the effects of the images produced by communication technologies on human attitudes and behavior. In addition, visual culture is a situation that focuses on various visual practices; this is indeed every visual that is made up of various objects and images in motion (2009, p. 22).
Key Terms in this Chapter
Visual Culture: The individual entering into a new reading process against the environment and the social memory based on the visual culture makes an interrogation on the attitudes and behaviors that he / she considers outside of the acceptability.
New Communication Technologies: New communication technologies resulting from the infrastructural integration of traditional communication technologies are the technologies that use computer skills and interact between users and information.
Internet: It is a worldwide and widely growing network of communication, where many computer systems are interconnected.
Special Effect Technologies: It is a way of creating scenes that are commonly used in the film, television and entertainment sectors, which cannot be created by normal means or are too risky.
Digital Media: It refers to the change of traditional media with the development of communication technologies.
Simulacr: Indicators representing reality.
Image: Image is theunderstanding and impression that the person or institution has left in the minds of other people or institutions. Your image, your clothing, your behavior, your ability to speak, your manners and courtesy rules as a whole and the way you are perceived by the society.
Culture: The culture that creates a sense of belongingness by directing the attitudes and behaviors of the individual is also an important element in the transfer of the social memory to the new generations as a means of transference. This content is the reflection of the general who determines the attitudes and behaviors of the individual as part of the social structure.