Mobile Markets vs. Mobile Ecosystems

Abstract

Now as we have gone through the characteristics of the three case markets, it is time to figure out what our analysis has revealed. In other words, what can we tell about the differences between the Japanese and the European mobile services markets — or more specifically, the Finnish and the UK market? It is time to merge the theoretical discussions of Chapters IV to VI, and the case analyses of Chapters VII to X in order to gain a better understanding of the current structure and the future trends of the mobile data services industry. Let us start by comparing the three markets by using the Double Helix model.