MLA
Pires, Paulo Botelho, et al. "Marketing: History and Development of Its Definition." Encyclopedia of Information Science and Technology, Sixth Edition, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 11 Sep 2023. IGI Global, https://doi.org/10.4018/978-1-6684-7366-5.ch059.
APA
Pires, P. B., Santos, J. D., & Pereira, I. V. (2025). Marketing: History and Development of Its Definition. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of Information Science and Technology, Sixth Edition. Advance online publication. https://doi.org/10.4018/978-1-6684-7366-5.ch059
Chicago
Pires, Paulo Botelho, José Duarte Santos, and Inês Veiga Pereira. "Marketing: History and Development of Its Definition." In Encyclopedia of Information Science and Technology, Sixth Edition, edited by Mehdi Khosrow-Pour, D.B.A. Published ahead of print, 9/11/2023. https://doi.org/10.4018/978-1-6684-7366-5.ch059
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