MLA
Raman, Saravanan, et al. "Managing Service Trade-Off for Better Customer Experience." Handbook of Research on Technology Applications for Effective Customer Engagement, edited by Norazah Mohd Suki, IGI Global, 2021, pp. 289-301. https://doi.org/10.4018/978-1-7998-4772-4.ch018
APA
Raman, S., Suki, N. M., & Chinniah, S. (2021). Managing Service Trade-Off for Better Customer Experience. In N. Mohd Suki (Ed.), Handbook of Research on Technology Applications for Effective Customer Engagement (pp. 289-301). IGI Global. https://doi.org/10.4018/978-1-7998-4772-4.ch018
Chicago
Raman, Saravanan, Norazah Mohd Suki, and Subhaseni Chinniah. "Managing Service Trade-Off for Better Customer Experience." In Handbook of Research on Technology Applications for Effective Customer Engagement, edited by Norazah Mohd Suki, 289-301. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4772-4.ch018
Export Reference