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TopImplementing Electronic Commerce In Global Marketing
This section describes the theoretical and practical concept of e-commerce, the significance of e-commerce in global marketing, and the implementation of e-commerce in global marketing.
Key Terms in this Chapter
Technology: The branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment.
Competitive advantage: A superiority gained by an organization when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation.
Information Technology: The development, installation, and implementation of computer systems and applications.
Electronic Commerce: The activities that relate to the buying and selling of goods and services over the Internet.
Internet: The single worldwide computer network that interconnects other computer networks.
Information and Communications Technology: The study of the technology used to handle information and aid communication.
Business: The activity of buying and selling commodities, products, or services.
Marketing: The strategic functions involve in identifying and appealing to particular groups of consumers, often including activities such as advertising, branding, pricing, and sales.