Fuzzy Decision Making on the Impacts of Corporate Environmental Responsibility and Citizen Science Approaches Towards Green Globe

Fuzzy Decision Making on the Impacts of Corporate Environmental Responsibility and Citizen Science Approaches Towards Green Globe

Nivetha Martin, S. Jegan Karuppiah, Said Broumi
DOI: 10.4018/978-1-7998-7979-4.ch009
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Abstract

A green environment is one of the sustainability goals, and all nations are striving hard to make the environment free from pollution. The overwhelming corporate sectors should devise strategies towards promoting and preserving the environment from getting degraded by manufacturing activities. To control the environmental degradation, the industries should devise strategies to attain the goal of the green globe through the sub-goals such as livelihood sustainability, community progression, energy conservation, consumer compatibility, and resources revamp. This chapter explores the possible ways of handling the environmental mishaps, and it throws light on the possible contributions of corporate environmental responsibility and citizen science that involves the participatory approaches of the citizens as a whole. To make a decision on 16 proposed strategies, the hybrid decision-making method on multi goals cum strategies is proposed, and the integrated approach of FUCOM (full consistency method fuzzy additive ration assessment) and fuzzy ARAS (fuzzy additive ratio assessment) is applied.
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Introduction

Nature is the beautiful gift to the mankind and it is the responsibility of the populace of this universe to conserve it for the future generation. The resources are created for utilizing and channelizing into productive entities but presently in this era of technology the natural resources are exploited to greater extent without restoration. The voices are raised in favour of environmental conservation but the actions towards the mitigation of environmental calamities are not significant as the stability of the ecosystem is intervened by several factors and majority of the contribution is made by the human race. It is high time for the citizens of each nation and as the whole world to act immediately to avoid the environmental disasters. The reflection of environmental catastrophe is witnessed in these days and the futuristic predictions on environmental degradation has elevated the environmental concerns amidst many environmentalists which has drawn the attention of several volunteers and also this has paved the way for the conceptualization of citizen science. (Davi et al.,2017)

The environment has to be protected from the hurdles and obstacles that interludes the progression of the bio diversity and the sustenance of species. Many living organisms are becoming exotic and endangered and the changing environmental setup are becoming a threat to many species. (Blaney.,2016) A special focus has to be laid towards the conservatism but on profound examination, it is indeed a herculean task for the governments and non-governmental organizations, but to accomplish such kind of tasks, the volunteers and environmental well-wishers are made to involve in collection and analysis of data pertaining to environmental protection and monitoring and it is collectively called as citizen science. The observational framework for environment in United Kingdom has stated the dynamics of citizen science in vivid manner. (Loiselle et al 2016) Participation in environmental conservation is quite natural but collecting data and making analysis by the volunteers is a new concept and that is the hidden agenda of citizen science.

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