MLA
McNeill, Fiona. "Facilitating Interaction Between Virtual Agents Through Negotiation Over Ontological Representation." Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2019, pp. 143-154. https://doi.org/10.4018/978-1-5225-7766-9.ch012
APA
McNeill, F. (2019). Facilitating Interaction Between Virtual Agents Through Negotiation Over Ontological Representation. In M. Khosrow-Pour, D.B.A. (Ed.), Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (pp. 143-154). IGI Global. https://doi.org/10.4018/978-1-5225-7766-9.ch012
Chicago
McNeill, Fiona. "Facilitating Interaction Between Virtual Agents Through Negotiation Over Ontological Representation." In Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship, edited by Mehdi Khosrow-Pour, D.B.A., 143-154. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7766-9.ch012
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