Abstract
This chapter seeks to offer new insights into the profile of women entrepreneurs in Romania. Moreover, it analyses the factors that may contribute to the creation of sustainable women-led businesses. The questionnaire used in the survey included 21 questions, divided into six sections, and responses collected using the questionnaires allowed the calculation of statistical indicators for this study, namely: the mean, median, mode, standard deviation/standard error, variance, the amplitude of the variance, the sum of all observations, the asymmetry coefficient Skewness, the vaulting coefficient Kurtosis and the calculation of quartiles. The research results reveal an accomplished female entrepreneur who possesses a strong sense of entrepreneurship and she is supported by her family in her entrepreneurship career.
TopBackground
The literature presents numerous definitions, features and typologies of entrepreneurship and entrepreneurs, and the study of entrepreneurship, in general, and of women entrepreneurship, in particular, is one of the reasons that have determined a whole series of researchers to allocate time and energy to better know this domain, to uncover new information, and to go deeper into the older knowledge (Afrin, 1999; Goby & Erogul, 2011; Kerr, 2017; Raghuram & Hardill, 1998; Savoiu, 2014).
According to some researchers (Fitz-Koch et al., 2017; Hallam et al., 2016; Landig, 2011; Marlow & Wynarczyk, 2010), women still form the most underrepresented group in entrepreneurship, and among the reasons why the number of women entrepreneurs has been reduced over time includes: social and cultural influences, education and options related to career, but also the lack of self-confidence, perceptions regarding the traditional place of women, family responsibilities, motivation and attitudes of women regarding risk. After starting the business, a number of factors such as: the lack of/the limited access to human capital and financial barriers related to network information and access to care, and also the concern regarding women oscillation between family and career have influenced women's involvement in entrepreneurship (Farmer et al., 2011; McGowan et al., 2012; Ruderman et al., 2002).
Key Terms in this Chapter
Personality: The totality of individual’s character traits, temperament, education, and behavior.
Organization: A system, which includes employers and employees aiming at achieving common objectives.
Motivation: Is a problem of temperament: on one hand, we will always meet individuals that are more passionate than others, who are more dedicated to their work, and on the other hand, there are methods likely to contribute to changes in attitude towards work, decisive, both for the success of the individuals in organizations, and for the organization’s success on the market..
Entrepreneurship: A person who takes risks, because buying products with a certain price and sells them to one another, so deploying a risky activity.