MLA
Rajagopal, Dr. "Customer Value and New Product Retailing Dynamics: An Analytical Construct for Gaining Competetive Advantage." Business Information Systems: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2010, pp. 1998-2014. https://doi.org/10.4018/978-1-61520-969-9.ch121
APA
Rajagopal, D. (2010). Customer Value and New Product Retailing Dynamics: An Analytical Construct for Gaining Competetive Advantage. In I. Management Association (Ed.), Business Information Systems: Concepts, Methodologies, Tools and Applications (pp. 1998-2014). IGI Global. https://doi.org/10.4018/978-1-61520-969-9.ch121
Chicago
Rajagopal, Dr. "Customer Value and New Product Retailing Dynamics: An Analytical Construct for Gaining Competetive Advantage." In Business Information Systems: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1998-2014. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-969-9.ch121
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