Abstract
This chapter presents the business transformation project (BTP) and the impact of over-the-top (OTT) based platforms and group work (OTTBGRW). The OTT supports employees' GRoup Work (GRW) in the context of complex collaborative professional or training-educational activities. A BTP can be supported by the OTTBGRW (BTPOTTBGRW) which uses the author's specific research project concept and artefacts like critical success factors and areas, authentic transformation framework, and an integrated decision-making system. The BTPOTTBGRW can be used in all BTP's levels, phases, and activities. The BTPOTTBGRW uses existing related standards, methodologies, cultural/technical specificities, innovation trends, and legacy business practices. A BTP includes domains, like information and communication systems (ICS), multimedia, business engineering, security, and many others. The OTTBGRW enables business organizations (simply Entity) to use agile cross-functional collaboration GRW based environments, and dynamic multimedia services'-based interaction/management concepts.
TopIntroduction
Project Group Work is used in all BTP’s phases, and uses existing technologies standards, methodologies, and best practices. The transformed ICS supports the OTTBGRW in organizations (simply Entity) to integrate agile GRW collaborations, integrational patterns, and OTT services’ management. OTTBGRW’s limitations are in general Entities’ capabilities to transform their traditional system(s); and to integrate the OTTBGRW in the actual environment and to find skilled BTP personal (simply the Staff). Project Group Work’s integration depends on: 1) An In-House (IH) Enterprise Architecture (EA) Concept (IHEAC, simply EA Concept); 2) An Applied Holistic Mathematical Model (AHMM) for OTTBGRW (AHMMx4OTT, simply Applied Mathematical Model) (Trad, & Kalpić, 2020a); 3) Services based architecture for BTP’s infrastructure and platforms (Trad, 2015a; 2015b); 4) Holistic enterprise patterns (Trad, & Kalpić, 2022a; 2022b); 5) Distributed, cloud, common multimedia based platforms, and OTT Platforms (OTTP); 6) Agile Transformation Management (ATM) (Spencer, 2016); 7) Digital Transformations’ (DT) successful termination; and 8) Offering and opening OTTP services to internal and external requests. The Project Group Work supports Entity’s multimedia-based innovation which can be modelled by the Applied Mathematical Model. The Applied Mathematical Model uses its internal Rating & Weighting Concept (RWC) which includes: 1) Critical Success Areas (CSA); 2) Critical Success Factors (CSF); 3) Key Performance Index (KPI); and 4) A specific mixed-method (Trad & Kalpić, 2020a). The Project Group Work is supported by an internal Decision-Making System (DMS) for OTTBGRW (DMS4OTTBGRW) and Knowledge Management System (KMS) for OTTBGRW (KMS4OTTBGRW, simply Intelligence) that is based on a mixed-method developed by the author, and is based on Action Research (AR) based Learning Process (ARbLP). The ARbLP also manages Return On Experiences (ROE). A GRW concept forces the used transformation framework to synchronize all BTP activities, like the integration of the Polymathic OTT based Interdisciplinary GRW (PIGRW). Automated GRW can produce different types of problems, that can be proactively managed. The author’s transformation framework is a pioneering one and its originality lies in that it can be used in any type of BTP or transformation project and in any project’s phase. This framework delivers a ARbLP subsystem that can learn and persist ROEs/experiences from any type of tasks or encountered problem or a project solution (Trad, 2023d). The author’s Transformation Research Architecture Development framework (TRADf) interactions include the following components: 1) ICS and media technologies; 2) Intelligence subsystem; 3) Project Group Work; and 5) Research and Development Project (RDP), which is the first CSA, and its heading are in fact the initial CSFs.