Business Model in a Time of Global Crises

Business Model in a Time of Global Crises

Ionica Oncioiu, Mihaela Mirela Dogaru, Manoela Popescu
DOI: 10.4018/978-1-7998-8069-1.ch008
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Abstract

Globalization has created complex production chains, in which many countries contribute to the creation of added value. Globalization influences almost all aspects of life, but the way this evolution is felt differs from one country to another, from one region to another, from one individual to another. Globalization is an objective process that is taking place with astonishing speed, covering all the states of the world. It was determined and favored by the ultra-fast advances of technology, especially information technology, but also by the manifestations of the digital economy or information economy. Digitization has fundamentally changed the way companies operate while providing new entities with opportunities for survival and development. Websites have become powerful advertising and commercial tools, being used in all areas of activity. The technologies used to create and develop websites have diversified and become increasingly complex.
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Background

Globalization has resulted in complicated manufacturing chains in which many nations participate to added value development. Globalization has an impact on nearly every area of life, yet how this change is perceived varies from country to country, region to region, and person to individual.

Globalization is associated with employment loss, social inequity, and low environmental, health, and privacy standards for some individuals. Globalization, they argue, is a factor that contributes to the destruction of traditions and identities. Globalization, on the other hand, provides young Europeans with access to possibilities all around the world.

Globalization of the economy is defined as a particularly dynamic process of increasing interdependencies between nation states as a result of the expansion and deepening of transnational ties in ever broader and more diverse spheres of economic, political, social, and cultural life, resulting in global rather than national solutions (Akgün, Keskin & Byrne, 2009). This indicates that human civilization faces global issues for which global solutions are required.

Globalization is the process of increasing the number of linkages and interconnections between nations and societies that are now part of the global system (Ashkanasy, 2011). It refers to the process through which events, choices, and actions in one area of the globe have far-reaching implications for persons and communities in other parts of the world. The field of activity (extent) and the intensity of globalization are two separate characteristics (or depth).

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