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The online gaming industry is revolutionised with the emergence of information technology and advanced graphical engines. Many new forms of mobile games such as multiplayer games, augmented reality games and social media games have emerged (Rauschnabel et al., 2017). Digital games have reach out as a mass medium among all the age group people, all around the globe and billions of users are interacting through digital games (Vashisht & Royne, 2016). In general gaming can be classified in three categories, they are off line games, games played with the help of browser and the multiplayer online line games (Van Rooij, et. al., 2010). Multiplayer online games (MOGs) are the online games which can be played with many people at a time.
The technological advances have increased the consumer engagement with computer games including adult gamers or adolescents, parents and children (Christy & Kuncheva 2014). Among the adolescents, mobile games are most popular as an activity of leisure which have been an instigator in the digital games universe by providing variety of games and entertainment applications. Mobile phones have added a new dimension by blending virtual games and entertainment applications besides communication. Mobile games have also been successful in replacing the personal computer-based games as they do not require expertise in computer skills and are also user friendly. In terms of popular gaming genres, puzzle, action and adventure are the most consumed among casual and hardcore players. Also, mobile phones are the most preferred device amongst online gamers owing to the flexibility they offer in terms of the potential ‘anytime, anywhere’ usage. Mobile games have evolved greatly and major functions are performed through mobile applications. With the prevalence of new technologies in the mobile phones, people are inclined more on multiplayer games than single user games. It is evident that this technology diffusion has led to newer forms of games on mobiles and computers based virtual and augmented realty games (Rauschnabel et al, 2017).
The surge in the digital usage has driven the online gaming market in India. The revenue from the gaming market is expected to hit the $1-billion mark by 2021 and projected to be valued at $3.7-billion by 2024. The revenue share of mobile games in the online gaming industry’s total revenue in India is about 89% which indicates that the mobile games are the most preferred device for playing on line games. (KPMG, 2019 Report). The digital games can be a catalyst in creating social environment where interaction can lead to meaningful relationship (Krotoski, 2004).