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Over 1,598,017,253 billion students have been affected worldwide due to the COVID-19 pandemic, and over 193 countries have their schools closed by the end of March 2020 (David et al., 2020; Li & Lalani, 2020; UNESCO, 2020). Global online education had recorded an increase of 425% enrollment and 55% course creation on the Udemy platform alone (Online Education Steps Up: What the World is Learning (from Home) 2020). The Malaysian Education Blueprint 2015-2025 is an effort by the MOE to develop the intellect of its nation by implementing its own MOOC (Albelbisi & Yusop, 2020). According to Redrup (2018), Malaysians had invested at least $8.5 million to host Massive Open Online Courses (MOOC).
Completion rates on MOOCs have always been a major worldwide concern where they are below 13%, and reportedly there are higher dropout rates (Healy, 2017; Henderikx, Kreijns, & Kalz, 2017; Onah et al., 2014; Reich, 2014). Dropout rates have been a concern, and some studies have been relating this issue to learners' behaviour (Onah, Sinclair, & Boyatt, 2014; Cong, 2020) and hence their intention to continue learning (Hone & Said, 2016; Chen & Zhang, 2017). However, many studies mentioned that dropout rates have increased; hence, it heavily depends on the learner's initiative, perseverance, and adaptive skills (Albelbisi; 2019; Li, 2019). Self-Regulated Learning (SRL) is a process where learners are accountable for their learning (Yot-Domínguez & Marcelo, 2017). Hence, completion rates of learners in MOOC are highly dependent on their initiative as MOOC adopts a model of flexible learning with no definite timeline for completion.
It was also found that MOOC platforms that offer quality content and valuable courses can retain users because of their positive user experience (Espada, Rodríguez, Díaz, Crespo, 2014; Lu, Wang & Lu, 2019). Therefore, improving learners' experience with MOOCs can significantly impact the ongoing courses' completion rate and future MOOC enrolment (Alraimi, Zo, & Ciganek, 2015; Lu et al., 2019). UX has been proven to greatly impact MOOC usage (Hone & El Said, 2016; Li, Wang, Tan, 2018). From the previous studies, UX is the focus of phenomena such as the formation of experiences or what user experiences, experience expectation, or have experienced (Roto et al., 2011; Vermeeren et al., 2016).