What Determines the Success of a Woman Entrepreneur

What Determines the Success of a Woman Entrepreneur

Jovanna Nathalie Cervantes-Guzmán
DOI: 10.4018/IJSECSR.304898
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Abstract

Purpose. Investigate the success factors of entrepreneur women in Latin America and the Caribbean in order to improve the understanding of the impact and their contributions to the economy. Design / methodology / approach. The research examines the success factors in the genre in entrepreneurship, using the GEM Studies (2014) which examines the index of entrepreneurship in 43 countries for this was used parametric tests of correlation and regression (R2). Results. The information presented of the research carried out in the 43 countries shows that the index of enterprising men is greater than that of the women, in addition the percentage of entrepeneur women is greater in developing countries
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1. Introduction

Due to the strategic position that companies have for the economic development of countries, their support for gender equality is crucial to increase productivity and human well-being regardless of their classification in the Global Development Index (OAS, 2013).

The factors that contribute to the generation of women entrepreneurs in developed countries are influenced by factors such as independence, self-realization, increased social status and power (Orhan & Scott, 2001). In contrast to women in developing countries whose entrepreneurship is driven by poverty, family separation, and high employment to support their families financially.

It is necessary to make a greater correlation between the success factors in female empowerment and entrepreneurship, for the development of companies that, in addition to being a fair option, is the most convenient (ILO, 2015).

1.1. Approach to the Problem

International women entrepreneurs face various challenges throughout history, such as the denial of market access as a way to avoid their economic independence (Sen, 1988), this has continued to date in developing countries presenting a disparity being exposed in a greater number of women who are dedicated to unpaid work compared to men (OECD, 2011).

In countries where there is a greater number of women entrepreneurs, there is greater economic growth, in contrast to countries where it is restricted, there is a stagnant economy, with an impact also on the social environment (UNIDO, 2011). Despite this, there is currently twice the number of male entrepreneurship than female entrepreneurs (Reynolds, et al, 2002).

Female entrepreneurship in developing countries generates innovation and sources of work (Brush, et al, 2006), however much of the literature focuses on the economic impact of women entrepreneurs in developed countries and the available knowledge of the impact of women in developing countries is limited, and this is necessary to identify their contributions (Saffu & Takyiwaa, 2004).

The orientation of the research line is focused on the context of women entrepreneurs in developing countries, aimed at the success factors to improve the understanding of the impact and their contributions in Latin America and the Caribbean, and thereby demonstrate their value and potential in the new age.

The objective of the research is knowing the success factors for the success of women entrepreneurs in Latin America and the Caribbean.

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