Toward an Ontology of Strategy in an Enterprise Context

Toward an Ontology of Strategy in an Enterprise Context

Neil Kemp
Copyright: © 2021 |Pages: 23
DOI: 10.4018/IJBSA.288040
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Abstract

What is meant by "strategy" and what concepts are involved in its creation are not well understood, and there is significant inconsistency in the way they are all used. It was hypothesised that current tools and techniques for ontology development and semantic analysis could be effectively applied to understand better what is meant by the term strategy and understand their nature and relationships. A literature review was conducted to identify how practitioners and academia view the subject, and the results organised using structured analysis. The result is a more complete, internally consistent view of the features of strategy definition. By applying structured analysis, the components and relationships used to form strategy and therefore the requisite structure of strategy in the enterprise context are uncovered. In this way, the specification that makes up a strategy is better understood using conceptual and systems dynamics models. In this way, the nature, and relationships necessary and sufficient to describe the multiple dimensions of strategy are exposed.
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Background

Strategy is distinct from two other concepts that also have their roots in war. For the Greeks and Byzantines, “strategy” or stratēgia episteme loosely meant “what generals think about” or, “the knowledge of generals” (Luttwak, 2002, p. 267), that is about what it takes to win a war, whereas “tactics” referred to the effective use of resources, that is what is involved in the orderly organisation and manoeuvre of troops to win a battle (Freedman, 1985. The bridging concept “operational planning” (Simpson & Weiner, 1989) is often included to address the mapping required to align what happened in the world of strategic and the world of tactics. (Porter 1979), Ashcroft (1965), and of course, Ohmae (1988) integrated these ideas into business thinking.

While there is not much clarity in the historical writing on this subject (Marston & Leahy, 2016), a current definition of (military) strategy sees it as follows:

A prudent idea or set of ideas for employing national power instruments in a synchronised and integrated fashion to achieve theatre, national, and/or multinational objectives. (U.S. Joint Chiefs of Staff, 2013, p.251)

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