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Previous research into business models has been shown to be fragmented and inconsistent (George & Bock, 2011, Zott, Amit, & Massa, 2011, Helfat & Martin, 2015). However, many of the published papers do focus on similar components within their discussions that typically address the ‘scope’ and ‘architecture’ of a firm such that the organisation can create a value proposition and organise its resources and processes to deliver products and services (Osterwalder, Pigneur, & Tucci, 2005, Zott, Amit, & Massa, 2011). Recently the literature has started to address sustainability implications as well as social factors and other trends including the potential influence of crowd funding; however, these research streams are still at their early stages with respect to business models.