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Top2. Front End Of New Product Development
The front-end idea selection of product development involves four differently addressed stages as mentioned in the studies. These primarily are idea selection, idea assessment, idea evaluation, and idea screening (Netz, 2018). But out of all four stages, the idea screening becomes the decision-making process (Netz, 2018).
The new product development involves first principle thinking (Buhl et al., 2019) from two different spaces of domains, i.e., problem space and solution space (Liu & Lu, 2020). Breaking down the problem into an elementary level wherein the elements cannot be further broken down. The elements then form the functional blocks for the whole problem.
The problem space in developing a new product will involve targeting the user personas and the user segments, understanding the user problems, understanding their daily habits and behavior while performing a specific task, jobs-to-be-done, how big the problem for the users, how many users are affected by the problem, and how much relevant do the problem stand in respect to the recent times.