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It has been discovered that virtual reality (VR) technology has a wide range of possible uses, and that intelligent media advertising made possible by VR technology fits with the way the advertising industry is growing. It uses VR technology to look at how 3D advertising and interactive advertising fit together in the smart media era. In the second phase, we figure out how VR will change as a means of advertising in the age of smart media. Research on integrating 3D animated ads and interactive ads with VR technology precedes this study. Thus, this study focuses on the 3D stereoscopic and interactive design of ads in the age of smart media and looks at and explores the future language of advertising design. When people talk about “Culture and Tourism Integration,” they are mostly referring to the phenomenon in which people visit a beautiful area and witness both culture and tourism at work (Zhang et al., 2022) in harmony. Tourists may now have a better experience in a gorgeous location thanks to the fusion of these two components of a locale. It is also possible to think of it as a collection of numerous products and services. The cultural and natural aspects of a picturesque area may successfully increase the number of visitors coming to the area, as well as enhance the employment and economic growth of local businesses. Cultural attractions and natural wonders may also add to a town or city's inviting appeal (Wang et al., 2022).
With the globalization of the digital economy industry, tourists from all over the world are generating a huge stream of data, as well as sensors, devices, and camera stages in tourist destinations across the country, which provides a good basis for improving the personalized and valuable services provided by tourism companies (Aguiar-Castillo et al., 2021). Distinctive and aesthetically appealing locations may also be more properly categorized by tourist management. The cultural features of picturesque sites may influence the use of local resources. For example, in picturesque places where tourists must participate in mountain climbing to visit, tourists will seek the appropriate mountain climbing gear and the familiarity with cultural traits from the locals, thus boosting an interchange and a utilization of local resources.
In addition, culture and tourism are integrated in a subtly woven fashion (Gan et al., 2021). The-International-Communication-Organization (ISO) specified wireless data transmission technology. It is a wireless data transmission standard. By eliminating the need for wires and other conductors, it can transmit signals. Bluetooth, RFID, Wi-Fi, and ZigBee are among the most widely used wireless communication technologies today. Artificial intelligence is a widely used methodology used for accessing locations and transmitting data.
Make full use of the Internet of Things (IoT) to alter the conventional tourist industry's inefficient linkages and to enhance the effectiveness of tourism marketing by integrating IoT with traditional tourism marketing methods (Gan et al., 2021). Tourism may be better protected by using wireless communication technologies. Tourists may still get lost in picturesque areas because of the difficult terrain and inclement weather that prevails at the time of writing.
A strategy known as “virtual tourism” is now making its way into the public's field of view using VR technology, meaning that actual people may travel without physically seeing the location and yet have the same trip experience, and hardware-based implementations are the primary means of realizing it (Kowalczyk-Anioł et al., 2021).