Rescheduling Activities in Face of Disruption in House Hold Goods Manufacturing Supply Chain

Introduction

In the current decades, the manufacturing industries are struggling to retain the existing customers and also to get new customers. The dynamic nature of the customer behavior and their increased expectations from the manufacturers are forcing the enterprises to be watchful. Customization of manufacturing system also makes more complication in the production planning and execution activities (Kamrani et al., 2012). Today’s customer is not ready to wait on the queue for receiving their product/service. Manufacturing the products with outdated technology is associated with huge risk of obsolescence. Globalization, on line shopping and development of communication technology has increased the business competition (Rönnbäck et al., 2007). Manufacturing the goods with competitive price is also essential in addition to quality, time to market, after sales service and productivity (Thomas et al., 2012). Enterprises need to focus on every single aspect of the above-mentioned challenges and design their business structure to overcome the issues. Supply chain management is a tool to manage all the issues associated with manufacturing the products and delivering the products to their customer. It is nothing but the networking and managing the various business entities like supplier, customer, transporter, warehouse, retailer and distributor to fulfill the customer need (Chopra & Meindl, 2007). A supply chain should be designed in such a way that, integrating all units and monitoring the activities of each unit to face the challenges of the business. The supply chain should have agility to manage the technological changes and variation in the products. Hence, the success, growth and survival of the enterprises highly rely on the effective supply chain activities.