New Empirical Data Findings for Student Experiences of E-Learning analytics Recommender Systems and their Impact on System Adoption

2. Methodology

Qualtrics survey software was used to develop a web-based survey divided into two sections. The first section captured the respondents’ profiles (i.e. demographics data) using multiple-choice questions. The second section included close-ended scale questions using a five-point Likert scale with end points of “strongly agree” and “strongly disagree” to measure the independent and dependent variables related to the research model.

The web-based questionnaire was distributed via email to 1000 students and was accessible to students from 5 February 2016 to 15 May 2016. Participation was completely voluntary. In addition, 550 questionnaires were randomly distributed by the researcher and three professional survey collectors recruited to distribute and collect the survey data from different locations. Of the 406 returned surveys, 53 were excluded from analysis either because the students indicated that they had not used an ERS or due to missing response items. The remaining 353 surveys were included in the analysis.