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To carry out my research I implemented the axiological approach to the analysis of e-culture and existential approach to the understanding of values as significant life dominants of the conciseness and human beings, contributing to the solving of human existential problems (Baeva, 2012). The theories by M. Heidegger, V. Frankl and N. Abbagnano influenced the formation of my conception of existential axiology in different ways. The research of the structure and the essence of values by R. Hartman (1973), R. Frondizi (1971), S. О. Hansson (2001), the correlation of meaning and significance of a value structure, search for subject and object of values by K. Baier (1973), the ethical content of values by R.Brumbaugh (1972), vital and existential analysis of values - A. Maslow (2002), the crisis of classical values of the West and the search of new imperatives by E. Levinas (1979), D. Vokey (2001), the analysis of the priorities of postindustrial and information epochs Y. Masuda (1983), А. Giddens (1995), М. Castells (1997), B. J. Kallenberg (2001) played an important role in our research.