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Gaining competitive advantage in a global virtual environment means continually reshaping the organization to maximize strengths and address threats. For organizations to be successful and competitive, a continuous development in its trends and mode of working is a necessity now. The use of virtual teams has become a common way of achieving success in market. It was reported that 137 million workers worldwide are involved in some form of remote electronic work (Solomon, 2001). These changes are the result of the dynamic and ever growing international market (Doucet, 2000). It is the result of developments in internet technology, computer science, electronics and communication that has radically transformed the business community along with their styles of working in and across the globe. To overcome the effects of this changing environment is the biggest challenge before organizations. Globalization has enhanced the need for companies to synchronize events that stride across the geographical boundaries, as shaping an organizational structure with its inter-organizational alliances has become a necessity (Townsend et al., 1998), leading to the need for formation of virtual teams. It is the virtual organizations and their respective teams which set trends for today’s world of business. In recent decades, corporations opted for virtual teams as a means of connecting and engaging geographically distributed individuals, lowering the costs associated with international association, and supporting greater range of flexibility.
Virtual teams have gathered significant consideration over the past decade from academicians and scholars in the fields of management and information systems. Before moving to the discussions pertaining to a virtual team, an individual must be aware of the definitions of a team. A team is described as “a collection of individuals who are interdependent in their tasks, who share responsibility for outcomes, who see themselves and who are seen by others as an intact social entity embedded in one or more larger social systems, and who manage their relationships across organizational boundaries” (Cohen and Bailey, 1997). Now considering virtual team, Lipnack and Stamps (1997) defined them as, “Teams that work across time and space as well as organizational and cultural boundaries with links strengthened by webs of communication technologies”. In a virtual team, people with different languages, backgrounds, geographic locations and cultures come together for the completion of a particular task. This task can be as per the needs, demands and requirements of organizations or the business associates of the same. Since virtual teams use modern technology to communicate, share and transfer knowledge, this gives the organizations cost benefits and space efficiency. Virtual team is the combination of people who possess diverse knowledge, skills and abilities. This variation amongst the members is both a boon and bane for the team. Boon, because different people, varying ideas, diverse abilities and changed ways of working, lead towards the completion of predefined, specified goals. This boon turns to a bane when misunderstandings are created out of a difference of opinions which further turns to conflicts and trust deficit. A virtual team cannot afford trust deficit as trust is the only and important factor that binds the diverse people who had never seen each other. Trust is the basic ingredient for the effective creation and development of any new work team (Glacel, 1997; Awe, 1997; Senge et al., 1994). Many researchers have termed trust as a critical factor for the success of a virtual team in an organization