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Modern people now able to purchase a thing from their phone. The concept of buying product from the phone only can happen because of the invention of the internet. Earlier internet only can be used to access data and information such as an encyclopedia or other useful source. As time goes, some people have the idea to help people who want to buy the product but limited to the condition of the surroundings. This idea now called online shopping and commonly used nowadays. Modern online shopping now called e-commerce which meaning is electronic commerce. The earlier invention of electronic commerce was the website based online shop. This web-based online shop becomes popular and can fulfil a lot of people need. The main reason for this development is to create an opportunity so that people do not need to travel only to buy something.
Electronic commerce becomes popular as people can purchase the product without having to travel (Chiu, W. and Cho, H. 2019). This online shopping experience gives numerous advantages to people. The foremost seen advantage is that people do not need to go outside or even travel to the place which provides the product that people want to buy (Gupta, P. and Dubey, A. 2017). Another advantage of this electronic commerce is that people do not need to queue while waiting for the checkout process after choosing the product. Through electronic commerce, people can just choose their product and checkout as fast as possible. The checkout process also relatively fast since electronic commerce is built-in with online banking. The carrying process of the product also becomes easier. The person does not need to carry the product while the product already handled by the courier from the electronic commerce provider. The user may have a delay in receiving the product, but it is the price to pay for convenience.
The development of electronic commerce continues as people now travels through space frequently. Modern people become busier and have a lot of complexity. One people can have more than 2 jobs, this will force them to travel a lot in one day. Due to this change of habit, electronic commerce becomes accessible on mobile devices (Engelmann, T., Wallstein, S., & Hitzler, D. 2019). This now called mobile commerce. People not only can access the store from the computer but also, they can access the online shop from their mobile devices. This becomes a solution for the people who do not have time to stay and purchase daily groceries from their computer or laptop. This purchase action can be done through their phone and this mobile commerce will send what the person wants directly. The process now becomes easier and simpler since the person only need to access their phone (Kang, C.M., JosephNg, P.S. & Issa, K. 2015),.
The product purchased from one individual can have a wide of variety (Wakil, K., Alyari, F., Ghasvari, M., Lesani, Z. and Rajabion, L. 2019). Ecommerce also provides not only daily groceries but also other product such as car equipment, electronics, clothing, and even furniture (Trabelsi-Zoghlami, A. and Touzani, M. 2019). People sometimes facing difficulties in buying the product. They will sometimes receive a product that is not correct and not fulfilling their needs. Some people can receive great dissatisfaction because the product received is not the same as stated on mobile commerce.
In the current conventional e-commerce market, the application only shows the picture of the product rather than the real projection of the object. This will lead to some difference in the size of the product. In this application, the concern mainly on the large size product which are furniture and home electronic devices. In this category, people will hardly find to check the size compare to the real-life environment and will lead to less satisfaction with the product and services.
This application will have a function that utilizes the camera of the smartphone to extend the picture of the item inside the applications. This picture comes from the 3D model of the genuine item to contrast it and the current condition in the genuine area (Beck, J., Rainoldi, M. and Egger, R. (2019). The applications will decide the state of the real environmental factors to ensure that the extended picture is clear and have a comparative measurement. It will raise the size of the environmental factors region and will make a virtual picture of the item on the smartphone.