There is a compelling theory why video sharing technology will alter the nature of video campaign communication. The landscape for video communication in political campaigns beyond the Internet is fairly straightforward. It is dominated by brief television ads from candidates, political parties, and groups. Media outlets supplement this with the occasional campaign news story and television debate. There is little evidence that this landscape is a product of the desire of the electorate. Citizens generally express disapproval of the brief ads that dominate the video presence of campaigns. Rather than citizen demands, the video landscape is a product of the structure of traditional media that makes ubiquitous the 30 second-ad. Scarce ad time is reasonably affordable only to established participants like candidates, groups, and parties.