College Students Consumption Behavior Under the Background of E-Commerce and Smart Logistics Technologies

College Students Consumption Behavior Under the Background of E-Commerce and Smart Logistics Technologies

Xuefeng Zhang, Weihua Lyu, Su Han
Copyright: © 2023 |Pages: 20
DOI: 10.4018/IJeC.316881
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Abstract

The impact of online systems and processes worldwide makes online purchasing popular. College students are among the possible buyers of E-commerce. This study looks at the characteristics that influence college students' online purchase intention in one of Chinese quickest cities. With smart logistics, it is possible to follow the transportation and dispatch of goods and services in almost real-time. Smart logistics has long been implemented by e-commerce enterprises, taxi apps, and food delivery services. The student's Consumption Behavior Approach (SCBA) is suggested in this article. The survey collection is analyzed to group the learner's research on online activityand smart logistics technology. Because the sample group is thus tiny, approaches are used. The findings reveal that fun, risk, and cultural pressure substantially influence pupils' online buying behavior. SCBA grouping produces three behavioral sections: that mostly impacted by social power and perception of risk, that features by pleasure and online trust.
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Introduction To Consumption Behavior

In Western nations, limited e-commerce in Arab nations is not well understood. As a result, the study provides a fresh perspective on it. The issue leads to additional discussion and study, particularly on what could be done to increase the popularity of e-commerce in Arab nations (Nayyar et al., 2020). As a result, the work might be classified as an introduction. There is a significant surge in the use of Web store and Online. However, the once-famous 'dot com era' is gradually fading. Ecommerce is the buying and selling of data, goods, and activities through networked computers (Zhao et al., 2021); due to this classification, internet shopping is classified as e-commerce.

Enhancement, a specialty concentrate, expansion, preserving versatility and segmentation are among the key success factors for e-commerce that have been recognized. Other key performance indicators include using the proper equipment to handle a crucial perspective, excellent service, and effective interconnection. E-commerce has grown due to factors such as growing cellphone use, affordable and convenient internet connection, and the heavy workload of ordinary workers.

Goods must be transported and stored efficiently from their source to their final destination, and this process is called logistics. Smart logistics technology is utilized to fulfill this goal of meeting client needs quickly and affordably. Online buying has been steadily increasing. In 2009, internet shopping was expected to be worth $237 billion in the United States alone (Gunasekaran et al., 2018). Likewise, Nielsen claimed that practically all Web users in emerging nations like Korea and China planned to purchase online. Arab nations have less spectacular e-commerce growth compared to their emerging rivals. Over half of Netizens in Arab nations have never done online buying, making them the weakest adopters of internet purchases (Amudha et al., 2018).

The Jordanian Department of Commerce stated that the growth of e-commerce is still very much in adolescence in Jordan. Nevertheless, several actions were taken by company owners or businesses (Gao et al., 2020). The state can accelerate the growth of e-commerce, which includes the creation of e-government webpages, even though the majority of these services are beyond ideal., To put it another way, Jordan's government remains responsive to the growth of e-commerce.

Confidence is extremely important in both physical storefronts and e-commerce (Gheisari et al., 2021). There's little question that customers do not trust sellers, and they sense greater danger during the buyer journey (Pham et al., 2020). Trust, rather than innovation, encourages the establishment of e-commerce with all its manifestations, as early academics have stated. It is often assumed that popularity and review systems foster trust, allowing users to feel safe when making purchases via online e-commerce (Chandrasekaran et al., 2021; Manogaran et al., 2020). The term “smart logistics” refers to applying cutting-edge technology like blockchain and big data to warehouse operations. The conventional brand system encourages customers to rate vendors, receive suggestions after every purchase, and collect evaluations to create a brand value which can help customers decide whether or not to do business with a certain company (Fu et al., 2020).

The following are the achievements of this article:

  • A generic paradigm for the consumer-to-consumer (C2C) e-commerce networks is proposed that addresses the slow response issue for recently licensed merchants.

  • Students can analyze the smart logistics operation in e-commerce using bigdata and blockchain technology.

  • To contribute, it employs the fuzzy DEMATEL technique in popularity forecasting.

  • Reputation predictive ability is enhanced compared to popularity bootstrap approaches that use quality of service (QoS) characteristics during first reputation score allocation.

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