Cognitive Trust Model for B2B E-Market: Design and Implementation

Related Work

Businesses over the Internet have grown rapidly over the years and crossed many boundaries to trade goods. Hence there has been a need to provide a common platform for trading which is called an e-marketplace. White et al. (2007) recorded a research by European Commission which found that, on average multiple industries use e-marketplaces for trading and explored factors influencing B2B e-marketplaces on the basis of twenty five interviews conducted with twelve organizations. The authors surveyed classes of e-marketplace mainly third party or public marketplaces owned by independent parties, consortium marketplaces formed by collaboration of firms, private marketplaces formed by a single company to trade with its customers, and suppliers or both suppliers and customers. This resulted in understanding a fact that an electronic marketplace has the ability to attract customers.