Wilson Ozuem

Wilson Ozuem teaches and researches communications issues in computer-mediated marketing environments (CMMEs). The results of his research have been published in scholarly journals and conference papers, including the European Journal of Marketing, Journal of Business Research, International Journal of Market Research. Dr Ozuem was a Senior Research Fellow at the University of Gloucestershire (UK), and a Visiting Professor at the University of Tirana (Albania). He currently teaches MSc and MBA courses in marketing communications, Internet marketing, research methodology, and marketing management. He is Fellow of the Chartered Institute of Marketing (FCIM), Senior Fellow Higher Education Academy (SFHEA), and has worked as a marketing consultant for several companies and organizations. He received his BA in Business from the University of Portsmouth, MA Marketing Communications from University of West London, MBA from London Metropolitan University, MEd (Educational Leadership and Management) from Open University (UK), Doctorate from Anglia Ruskin University and Postgraduate Degree in Educational Research from University of Cambridge.

Publications

Social Media and Social Identity in the Millennial Generation
Guida Helal, Wilson Ozuem. © 2021. 40 pages.
The active presence of fashion brands online serves as a channel for customers to connect with brands for different intentions. This connection acts as an outlet customers employ...
Leveraging Computer-Mediated Marketing Environments
Gordon Bowen, Wilson Ozuem. © 2019. 473 pages.
Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online...
Social Media and Social Identity in the Millennial Generation
Guida Helal, Wilson Ozuem. © 2019. 40 pages.
The active presence of fashion brands online serves as a channel for customers to connect with brands for different intentions. This connection acts as an outlet customers employ...
Online Service Failure: Understanding the Building Blocks of Effective Recovery Strategy
Yllka Azemi, Wilson Ozuem. © 2019. 16 pages.
Digital media literature suggests that social media has eased the process of conceptualizing the customer, inclusive of their perception of fairness in the recovery provision....
Disruptive Technology in the Smartphones Industry: Identity Theory Perspective
Dominic Appiah, Wilson Ozuem, Kerry E. Howell. © 2019. 21 pages.
The impact of identity on brand loyalty has taken precedence as an area of focus in recent marketing research. This has occurred in an era defined by technological revolution...