Vasco Ribeiro Santos

Dr. Vasco Ribeiro Santos is PhD in Business Sciences with specialization in Marketing from Fernando Pesoa University, Porto - Portugal; PhD in Tourism from Seville University Seville - Spain. He has Habilitation in Management, from Europeia University, Lisbon - Portugal. MSc in Marketing and Tourism Promotion and BA in Hospitality Management. He is Coordinator Professor of Management, Marketing and Tourism at ISLA Santarém; Coordinator of Master Degree in Business Management, at ISLA Santarém; Coordinator of the Degree in Commercial Management; Researcher in GOVCOPP (Research Unit on Governance, Competitiveness and Public Policies), at Aveiro University, Aveiro, Portugal; Researcher in CiTUR – Center for Tourism Research, Development and Innovation. He is the author of scientific papers and book chapters. His research areas include: marketing, innovation, digital, sustainability, wine tourism, employer branding.

Publications

Bleisure Tourism and the Impact of Technology
Bleisure Tourism and the Impact of Technology
Swati Sharma, Narendra Kumar, Vasco Ribeiro dos Santos, Karen Miranda-Fernandez. © 2025. 350 pages.
In today's fast-paced world, professionals often struggle to balance their work commitments and personal well-being, particularly during business trips. The conventional...
International Journal of Digital Marketing, Management, and Innovation (IJDMMI)
International Journal of Digital Marketing, Management, and Innovation (IJDMMI)
Vasco Ribeiro Santos. Est. 2024.
The International Journal of Digital Marketing, Management, and Innovation is a double-anonymized, peer-reviewed publication which aims to provide a platform for academics...
Brand Attachment and Agile Marketing: Responses to the (Post-)Pandemic Context in the Sports Fashion Context
Brand Attachment and Agile Marketing: Responses to the (Post-)Pandemic Context in the Sports Fashion Context
Raissa Reis, André Paulo Catarino, Bruno Barbosa Sousa, Alexandra Malheiro, Vasco Santos. © 2023. 13 pages.
This research seeks to understand the impact of the pandemic on online sales of sports brands and their relationship with consumers. The results obtained showed that the brands...
E-Commerce: Issues, Opportunities, Challenges, and Trends
E-Commerce: Issues, Opportunities, Challenges, and Trends
Vasco Santos, Tatiana Augusto, Jorge Vieira, Lara Bacalhau, Bruno Miguel Sousa, Daniel Pontes. © 2023. 21 pages.
E-commerce is a business model that allows organizations to explore global markets. The objective of this study is to identify all the key points involved in e-commerce business...
Developing a Commercial Ethics Framework for Analysing Marketing Campaigns
Developing a Commercial Ethics Framework for Analysing Marketing Campaigns
Vasco Ribeiro Santos, Tiago Ferreira Vitorino, Álvaro Lopes Dias, Domingos Martinho, Bruno Barbosa Sousa. © 2022. 16 pages.
This study integrates the relationship of business ethics in marketing campaigns and the importance of the repercussion on organizational performance with the aim of creating a...
Developing a Safety Climate Assessment Tool for Omani Construction Industry
Developing a Safety Climate Assessment Tool for Omani Construction Industry
Vasco Ribeiro Santos, Tiago Ferreira Vitorino, Alvaro Dias, Bruno Barbosa Sousa. © 2022. 24 pages.
One of the methods which could improve the safety performance of construction organizations is the safety climate approach which is helpful to know the existing maturity level of...